Transcript – ASINAcademy Training Call April 2nd 2020

ASINAcademy April 2nd 2020

Neil Twa: Hey everybody, welcome to the call. Let’s get situated. Come on in say hello if you can hear me and see me and we are live here, getting a recording started, getting everybody going. I’ve got my machine kind of running over here, there we go. Alright, so we’re gonna get started here in just a minute. I want to say hello to everybody who can hear me. Give me a chat. Let me know if I’m coming in loud and clear for everybody out there. You get screen set up here so I can see when you guys start chatting with me.

Hello, hello. Welcome, welcome. We’re getting going today. Seems a little dark in my room today for some reason. I might have to play with the lights a little bit coming in grey. Hi, Richard. Hi, Tyler. Hello, hello. We’re going to be often going I’ve got a lot of stuff to talk about since 8:01 on the hour. We always manage to go through this really fast because you, guys, get going. We will probably move pretty quick. Hey, Ed from Winnipeg, good to see you. Frederick, welcome to the call. Hello, hello.

Ed and I tried to have a conversation today on Zoom, and it didn’t help at all. In fact, it didn’t work. So we had to switch to phone and I just got a message from Zoom earlier saying that broadcast attendees and stuff right now, due to bandwidth issues will probably not see this video in HD, so there you go. A lot of bandwidth usage right now. Zoom is having a lot of trouble. We’re gonna talk about that. And some of the things I’m sure today. All right, everybody’s chiming in. Looks like a few people, like a third of the people who normally show up so let’s give a few more minutes here.

And once you, guys, tell me what you’ve been up to, while we’re waiting for a bounce to join before we get officially started looks like there’s some late. What do you, guys, been up to? What’s happened in the world if you’ve been hanging out at home like you’re supposed to? You’ve been out playing? Have you been naughty? Have you, guys, been out doing naughty things outside the house? That you’re not supposed to be doing during this lockdown. What has you, guys, been up to? Have you got your coffee or drinks too, or by situated? Got something good to drink? Practices one of my kids’ cups was the fastest one I could find, wouldn’t make my coffee go cold. Those things work really great. Nobody’s in a chatty mood tonight huh? Guys are pretty quiet.

“Watching the snowfall cool.” It was snowing earlier, I guess you’re going to be getting some more snow where you are. Well, for those of you who are brand new, I do see some new names. Welcome to the call. Good evening. My name is Neil Twa, and I am the CEO of, ASIN360, Voltage Holdings which is our Voltage digital growth company for Amazon growth, run a number of different properties and brands. Amazon businesses, digital marketing are a big component of what we do, along with coaching and training for both the software as I’m doing tonight and for our ASIN360 customers, clients, attendees program people, I don’t even want to call all those people, they’re just good people.

So we’re having a lot of fun with Amazon these days, aren’t we? Many of you who might be joining who I recognize a few names that are not usually on my calls on Thursday nights, I do see quite a few familiar faces here. We’re always talking about product research. We’re talking about product in the market, researching in the market, what to look for, why certain products over another we overs go over competition saturation.

This is not a technical call, we’re not going to get into, you know, how do I optimize my listing kinds of stuff. We do talk about business business as it applies to Amazon as it applies to the e-commerce business world. We’ll talk about that. A lot of times topics can go on tangents just depending upon where the conversation goes. So if you have questions, that’s part of what’s here. What this call for those of you who are new tonight is not about his technical support, questions about the tool, the software, that kind of stuff. This is about training.

It’s about education about knowledge, about sharing some experience with those who show up giving you some insights from the front lines of running really large Amazon companies, and what does it look like for us, where are we going, what’s happening. We give some input, I like to tell you kind of where we’re driving our business. And you guys can kind of see how that applies to your business and where you are where you’re selling. We do talk about different seller methodologies, but just to be very clear, I never go deep into anything but private label FBA.

For those again who are brand new Fulfilled By Amazon or FBA is our preferred method of selling, it as our preferred method of scaling. It’s our preferred method of building businesses that last years and years and years that grow organically have wonderful economies of scale and very great profits when done correctly. We don’t go do retail arbitrage and we used to do wholesale on scale, literally 30,000 foot warehouse and 10 employees and a whole operation that we shut down simply because it was not really scaleable to the degree we might know I’ve have considered it being. It was so much work. And it just ended up not being more profitable than the stores that we were still running in the background.

So as well as too much time on your hand, and we’re like, hey, let’s try this, we got a lot of time another thing, you know, business is doing great in other ways. Let’s go try this. And 200,000, half a million dollars later, didn’t work; shut it down. So we went to scale. So for those of you who are trying retail, wholesale online arbitrage these kinds of things with the tool, or that’s how you learn to do selling in Amazon and that’s why you’re here. You’re maybe wanting to find some additional products, you understand maybe how to research products like that. No, I’m not going to really teach you a lot of those things, because I’ve learned to that lesson we learned as a company. We learned a very painful lesson that way. And I will just ask you to not go that direction on scale, because it’s not going to grow for you, not the way you think it’s going to grow.

One of the things we love to get into here and we’ll do some of that tonight, I’m sure is always asked questions about what people are searching for what they’re researching. This is your chance to get my take on the market. We do a macro and micro dive with a product niche if you got something you’re thinking about, if you may be pulling the trigger on some products in particular area and you might want some input on those products and you want to know, you know, “Is this something I should be selling or what not?” I can give you some opinion on that. Of course, take that with a grain of salt, any product research tonight and in any market we go into tonight is not guaranteed to be successful.

If you take any of this data from these calls and you go to apply it, please note you are doing that with your own due diligence. I cannot guarantee anything about the products we look at or the markets we analyze. I can tell you what I think but until you source the products and sell the products, you will not actually be able to validate the market. So, if we pick a product tonight or we go deep into products, like we’ve done in previous videos and you have not watched any of those other previous videos in the academy, I would encourage you to go back and check those out. It’s very important that you do watch those additional videos because we continue to make sure we’d be realistic about business, of the market, about what we’re doing, about the experience we had, about the experience that our clients and customers have had, because we do have small and large customers, we’ve got a very interesting deal on the table for a very large vet clinic that if it does come to fruition, it was about 125 local vet clinics, that would be building a brand if that works. So we’ll say we’re on the initial stages, that conversation looks fascinating. But there’s a lot of opportunity in the market. I think one of the things I want to make sure that we hammer down from the very beginning today before we dive into any business conversation is where we are today.

You know, we know at the time that this being shot for a second of April, as it stands today. We are in sort of a new market economy. We’re not one that we didn’t, you know, we’re not really surprised about to a degree. I think we’re surprised, Some of us are surprised to the depth at which it’s currently reached out into our economy. Some of you might be surprised by how far it’s stretched or what we’re looking at right now, but make no mistake, guys, this is a very good friend of mine said this the other day, his name is Justin Brooke, a very, very insightful, very smart man. The money hasn’t gone away. It’s just shifted. Right? Like the money hasn’t disappeared, it’s just moved. It’s moved away from places it was before it’s moved into different areas of the market. It’s shifted its position, it’s shifted its target, its intent, its application for business. It’s shifted, like it hasn’t disappeared.

So the scarcity mindset, the mindset that is limited in its belief system will say the money is gone, there’s no more money, what was me and there’s no more opportunity. A mindset of abundance, a mindset that believes that there is more out there that we can do more for others than we do for ourselves is a mindset of abundance that realizes that money just shifted opportunities and we should be following it. We should be thinking forward, we should be looking to see where it is, and where we can take it and where we should be going to find it because there’s going to be some new trends. There’s gonna be some new market opportunities. If you guys haven’t been paying attention, here’s one example.

You know, we homeschool, we’ve done it for eight years for our life and means homeschooling was a natural part of what we do every day we can month. And so when this has changed a lot of people’s lives is pretty much the same for us. But some of the areas we think that you know, seen really differentiate people in the market right now in terms of life and opportunity is whole homeschool at home, business equipment, office equipment, school supplies for home situations versus public school situations is a market opportunity. And one, quite frankly, if you just think about it logically, and you think about the shift, and the you know, the fact that we’re still seeing schools being you know, let out and being stuck here in America down to you know, June in some cases right now as predictions, at least until May, which means some of the instances in some places the schools will simply not go back into session.

Parents are really like, “Hey, we got to get this thing figured out. We go buy some school supplies. Well guess what part of the market is going up incredibly fast, right? The homeschool market for one, stay at home education and the supplies that are there, survival in the health niches and that way food preparation, you know, thinking about storage and storage of products storage of stuff in my house, people haven’t really thought that through. And so now they’re buying a lot of that stuff.

So if you just kind of shift your mindset for a minute and start to look at where we are and where we’re going to potentially be and you realize how long it’s going to take for us to kind of get through some of these things. They’re going to be new opportunities that are presenting themselves in that way. And so I guys, I want you really to think about that, right? So as that economy is changing as that market shifting is that money is moving, not going away, what are some product opportunities we could be researching tonight? What are some angles we can be taking? What are you thinking about as you look forward in opportunity, when the economy shifts back into gear in terms of a workforce which it will ,and when it starts to move, it’s, you know, opportunities for product and products, branding and forward, where is it going to go? Where is it going to be? Where should you be? is the best question to ask.

So if y’all are still with me, give me a one in the chat channel. If you’re following along, you understand what I’m saying and some of this is resonating with you. This is what I want to make sure we talk about tonight because we are sitting in the driver’s seat of opportunity. So give me one if we’re following along right. What I want to make sure we understand is you know, every week this is changing, but every week you go another week waiting to do something is a week you’ve lost it’s a week someone else has taken advantage. It’s another seven days someone else has moved in the market and taken maybe risk you didn’t or moved on something you were waiting to see out of beer or whatever the case may be that’s holding you back. It’s not always financial, folks, because financial opportunities are presenting themselves everywhere, like all over the place. Right?

You know, this opportunity right now, for the US government. stimulus package is opening all kinds of business opportunities in terms of financing, in terms of potentially even grants for businesses or individuals that may even be forgiven. Literally loans that for money up to $10 million, you don’t have to repay for up to 10 years and have a 0.5% interest rate. That is unheard of guys, some of that might apply to you. We’re researching and doing diligence not necessarily for our business, but for our ASIN360 customers who might be able to you know, those, those clients and students might be able to take advantage of some of that and we’re doing some diligence right there to determine where where that opportunity might or might not present itself.

But, guys, again, the money hasn’t hasn’t gone away, hasn’t shifted. So I want you to be thinking about that. Why because as you’ve heard me before, as you will hear me again, say this, we are not going to step over dollars to pick up pennies, right? We’re not going to be desperate. We’re going to operate in abundance and mindset, we’re not going to operate in scarcity which means we’re gonna see things that others won’t, we’re going to see opportunities that others are not willing to see, we’re going to see like cars of opportunities as we like to talk about in our trainings and when we talk to people in this way to help them understand that those those are everywhere. Okay?

So let’s talk about some of the things with Amazon right now that are just most prevalent and let’s catch up on some of this for you, guys, who might be wondering where Amazon currently is. Amazon itself in the marketplace let’s go over here. I’m going to share this screen let me know when you, guys, see. Okay, hold on. Let me make sure I’m sure I’m alright. I’m picking screen. Okay, I’m sharing desktop one. We go. Alright, so just out of literally clicking onto the minute ago. Amazon, for example, is talking about their delays, right? Order delays, delivery delay, some of you in the FBA sphere or putting products into supply chain, you know, sourcing and stuff right now may be affected by this.

So I kind of wanted to bring it to your attention, statuses of orders why some prime and non prime items are taking longer, definitely encourage you who are selling in any capacity to come up here and click this button and just get a get an eyeful of what’s happening here so you have the latest on what’s going on. There’s a blog response here, you should definitely read that. You, guys, should be doing this kind of due diligence on your own as a natural part of the business. Okay? You should be looking and determining how is it gonna affect me? How is playing with Amazon gonna affect my business? You know, what do they consider to be, you know, price gouging. You might be thinking, Well, I’m just fair market value for my product. Well, better read that policy, because Amazon might disagree with you. And to stay in line with the policy is to stay in line with Amazon, therefore, we can’t come back and say, well, we did it. No, if they were to do something to our account. That’s ignorance. We’re not going to act that way, right?

So Amazon’s keeping his customers employees safe. Absolutely. You know, delivery for fresh products if you’ve gotten any of those good moving, contractor delivery with the drivers availability. So definitely come take a look at this. They’re even talking about bulky and large items, right? Pausing you know in-home and delivery services, right? I’ve missed this one. “Out of abundance of caution we’re also pausing in home delivery services until further notice.” Cool, I just talked to a guy about that today who has at home services opportunity for his business and I said hey, you need to go check that out but it looks like he’s not gonna be able to do that right now. That’s very unfortunate. For the time being I just sent him down a rabbit hole. Whoops, well he’ll figure it out. So guys, definitely take a look at this make sure you are paying attention to these. Read up on them and know your you know, opportunities know your boundaries inside of the system. We can’t play ignorant, right? “Oh, I didn’t know that was in the talk. Or Oh, I didn’t know they weren’t allowing, you know, in-home service deliveries.” We need to kind of make sure we’re staying on top of that.

So from a raw, you know, product research perspective, let’s kind of perspective and let’s kind of switch gears to that a little bit. Because that’s one of the things we love to do on this call. It’s also one of the things that most people ask for when we pull and become on these kind of calls, you know, what is your number one concern product research finding good products. Again, one of the things I’m not going to do is talk about retail arbitrage and wholesaling, guys. I know that’s a component of the tool. It’s a component that was previously built into the software. Just know I’m going to be moving some of those features on and sunsetting some of them due to the fact that frankly, you know, as we have said, if you’re operating in that space, I don’t care what coach you’ve listened to, I don’t care what guru is telling you that this is not a problem. It is a problem. Okay?

I have no problem telling you that. That is a problem and they’re lying. The fact is, I know every time I get on these calls, I tell you about someone else I’ve heard whose business got shut down. If you’re an FBA, if you’re brand registered, if you’re trademarked, you’re doing fine. Your only issue right now is most likely your sales are up so far, you’re running out of product faster than you can get back in the market but your accounts not shut down. Right? You aren’t offline. You can’t. You can’t not operate your business. In some instances if you have that capability, you should be moving into multichannel at the moment. You should be getting your product ready for drop shipping temporarily while FBA is paused, you should be getting your store online with Shopify or somewhere else to temporarily get your orders controlled if you’re having those kinds of troubles if you’re selling in the FBA side.

You know if you’re in the retail arbitrage and those other types of methodologies in the cellar platform, guys, I mean, we warned you if you go back six months, we’ve been talking about this for a long time. The market is no longer satisfied with that it’s no longer going to work for the timelines that’s required. And frankly, guys, I have story after story of people who got started and went out three months and found themselves in the middle of a dead end after spending two, three hours a day four hours a day out, running around trying to figure out how to do this arbitrage thing or even the wholesale thing only to find out that by the time their products got sold, they weren’t profitable. They got months into this, they may be making three or 4000 a month but it’s costing them three, 4000 a month they might be taking home a $1000 but they’re working 40 to 60 hours a week, on top of their regular job trying to make it go. It’s just not sustainable, folks. Fast, solid, sustainable, organic growth will come from private labelling your own brand. Okay? Amazon is just a marketplace of opportunity for that.

So let’s get into some product research and talk about these types of products. So I’m gonna ask you guys, what kind of products are you looking at right now? Anybody want to throw out some product ideas that we can dig into? Due to bandwidth literally, I’m feeling a little bit like my bandwidth is not holding up here. I’m going to pause my video not because I don’t love having you guys stare at me but because I’m feeling there’s some latency over here, and I don’t want you guys to lose me especially when I go to screen share in a minute. So I don’t want you, guys, to get screwed up on that. So let’s get some products. What do you, guys, researching right now? What’s your what can we analyze live and I’m not going to attach the product to anyone.

So whatever you say I won’t obviously put your name out there so you’re not sharing anything with anyone that is going to be considered proprietary. If you, guys, don’t come up with names, I can come up with things. Okay, so let’s play with some some ideas and see what we see. And I’m going to go back to my screen here. And we’re going to get busy on Amazon. Yeah oh, let’s get busy on Amazon. All right, we got some ideas coming in here. Keep them rolling, guys. We’ll go through these. Okay. Don’t be hanging out in there and quiet time with me, guys. We’ll end this call pretty fast. Let’s hear your Let’s hear what you got. Okay, we got some additional things. So just by the keywords.

It’s very interesting how you, guys, are targeting some of these keywords. In your… I know where you’re going. We’re going to break this down as we discuss it and I can see where this is going a little. Yeah, you guys. We’re still… Here’s what’s interesting about your keywords and I love this and this is where I want to take you tonight as we keep going every night. Every Thursday Night Live, we keep going over this. I’m going to get you, guys, thinking about ideas and products that aren’t so mainstream because you’re still in the niches and areas… Well, actually you’re not in the niches. You’re still at the department and category level with your keywords and your product suggestions just now.

So this is one of the things you’re going to learn about how we coach and train and bring people into a knowledge about Amazon’s true scalability, longevity and competitive nature when you play the play the right way. We’re going to play it the niche level right. So when we talk about some of this, we’re going to break it down. So let’s just start with the first one that caught my attention here. We got barbecue grilling. All right, so barbecue curling grilling tools, came up with set basket, accessories tools, basket with handle mitt, mash, pans, kids set with case.

So this is obviously Amazon’s auto suggestion feature, but do you, does anybody here because I know we have all levels of experience on these calls. Does anybody know what this is? What are we looking at? So I started typing in “barbecue” right, let’s just go back for a second, barbecue. We obviously had sauce, cover brush, grill cover, rub lighters, long accessories chips, individual bags pit and lighter. So the word or the or the product angle that we’re going after here was called barbecue grilling tools, right. So let’s go after that but that’s kind of still a high level what kind of barbecue grilling tool? Because barbecue grilling tools is big. So we are looking at key terms, we’re looking at key words, we’re looking at Amazon’s most suggested keywords for its search based on volume. Alright?

So when you start typing in barbecue, these are the keywords that have the most traffic behind them in terms of barbecue. They’re not necessarily niche keywords or item type keywords, but they are definitely search terms. Okay, that doesn’t necessarily mean they’re buying terms. It just means that’s what people are searching and typically, what you’re going to find a lot of times is these are not the words that people necessarily buy on, alright? So if we go to barbecue what we don’t see is grilling tools but what we do see is a grill cover. So if we’re going to go into the grill and we’re looking at tools or accessories, we got a cover we got a brush, we got a grill cover which is more specific, we’ve got a rub.

We’ve got accessories, that’s very generic. Definitely going to be an info keyword meaning they’re going to be searching not buying under that keyword. Chips individual bags pit and lighter. Okay, so we definitely got a lighter, that’s pretty specific. Pit, very generic. Grill cover, get a little more specific. We got covering, real cover, you can see the differences here. Definitely people, you know, start with cover but they’ll ultimately they’re gonna find their better products under grill cover. You guys should just take that one home to whenever you’re looking to buy something. We got Robin lighter. So let’s go since we’re heading towards grilling tools, let’s just kind of dig into barbecue accessories. Now I know I said this was a much higher…

Let’s get back to the real size here, so that I can make sure that I get enough data on the screen. We’re looking at barbecue accessories, we got 20,000 results. All right, a lot of results. That doesn’t necessarily mean it’s all saturation, as some of you might be familiar with, but it might be competition. We can see branded headline searches up here and paid branded sponsored ads. We got sponsored ads right here in here. And then we got the portable outdoor table and storage unit. We got that’s not really even tools, that’s accessories, but what kind of accessories are we looking for?

See that’s the thing is like you’ve just talked this out for a second, right? We’re looking for some kind of specific or we’re looking for the mat, the case, are we looking for the handle? What is this thing a hook, stainless steel hook? What else we got down here? This is a saucepot, that’s pretty generic. So we’re seeing a lot of random stuff. Here’s even the chimney, rapid fire chimney starter. I use one of these today, yhey’re fantastic. We barbecued chicken tonight and these things they’re awesome. If you don’t have one of those, it definitely helps your grilling. But what I’m also noticing right out of the gate, maybe some of you too who have come along for this ride before is not a lot of significant pricing consistency. I see 19, 32, 99, I see 19 and 14. I happen to know that in this particular niche, for example, it’s very competitive and slightly saturated to the point where price becomes too big of a variable.

So let’s just break this down again, we’re gonna go back to grilling. So we were at grilling in a moment we talked about grilling tools. So we got a tool set, we got a basket accessory, we got tools that’s kind of more generic. But if I’m looking for a tool, I’m probably looking for something specific. I’m looking for maybe a mitt or a basket, I’m looking for an actual you know, thermometer. I’m looking for the actual, you know, real brush, right? That I’m actually using some specific thing I’m not necessarily looking for a grilling kit, per se. Although we can tell people are looking for grilling tools.

So, let’s just head on down here and say grilling tools, you know was where we were originally coming back to, I just wanted you, guys, to analyze this with me as we talk this out. So 2000 results definitely not 20,000, we can see that we’ve come down from patio, lawn and garden into barbecue sets. We are looking specifically at barbecue grilling tools. But even at this particular level, are we all the way down into the niche? And I don’t believe we are just yet. So we’re down to grilling and barbecue utensils, which would put us closer to the actual niche. Barbecue tool sets claws, thermos tuners, forks, tongs, all right.

So we’re getting down here. Okay, look what ended up happening right here is I got all the way down to the niche of this one barbecue tongs, that’s the bottom of the niche. We got 606 results. Okay, so now we’re getting down into very specific. All right, we are at outdoor cooking or a patio lawn and garden where a department, where category, where it’s subcategory. We were down into the niche and now we’re down into a node called barbecue tongs.

So this is where things get a little bit more interesting. Tongs were 23, tongs were 22, tongs were 25. I do notice that just by experience as I explain this to you there is competition here. sponsored ads are up here at the top we do have branded again this guy’s got his grill start mat and everything right at the very top here doing a pretty decent job of that. But I don’t see like exactly all of the same tool. What would be a concern for me if I saw immediately, “Wow, these all look the same.” What would I… what will the word be for that, guys?

Those of you following along at home starts with an S rhymes with maturation. I’ve given you a hint. Right, saturation, it’s not particularly saturated, which is cool. However, these prices aren’t really getting me excited, right? We’re at 23, 25, 12, 17. And what we’re potentially going to find here is we take the tool, and move this stupid Zoom thing, and we get the total look for us so at this point, we’re in a macro view, guys. And the macro view right now is that we’re taking a look at all the products here, we’re not just going into an individual product and then looking at the widget. Okay, that’s a micro view. What we’re doing is we’re taking a macro view of this area and we’re just going to quickly see what barbecue tongs is really the opportunity here right because we’re down on this particular note.

So what we need to immediately see in the tool is kind of helping us along is you know, profit here and gross profit are pretty red, lot of red. That should immediately throw up a warning, that’s the whole point. Yellow, obviously is a warning red is like a runaway. Green is cool. All right. Green is good. So while we got some profit, you’re saying over here, what you’re not noticing, or maybe you didn’t pay attention to was, well, that unit price right there per unit is where you’re going to suffer greatly. Right there. Right? At $39,000 at 372. This person is moving a lot of inventory. But they’re hardly making any money on it. Right? And you’re saying, “Well, $9500, Neal and gross profit, that’s pretty good.” Yeah, but what you haven’t considered is the costs you haven’t even paid for the taxes. You haven’t paid for any other ancillary expenses. You’ve moved $38,000 which you know, where all the people would say go, Hey, this is a $38,449 product who would love to do that? Yes, this is so great. This is why you want to sell on Amazon. No. That’s not gonna be profitable, guys. This is gonna take a loss.

So if you don’t remember this, and those of you who are new don’t know this, but I have a gentleman who came to me last month who is running a barbecue grilling niche set of products who just happened to be doing about 3 million a year, and he’s running a bunch of these products. I don’t even know what his brand is not important. But at the end of the day when we finally got down to the bottom, and what’s the real problems? Why are we talking? Turns out, he’s running a net loss, running a net loss on 3 million a year. And I’ll tell you why. Because someone told him that he needs to be selling products in this market, because it’s making 38,000 or so a month and that’s where he got locked into. He got locked into estimated revenue and sales. All the other tools focus on this, but none of the other tools or trainings help you focus on the actual profit. That’s all that matters.

I really don’t care about any of this gross estimated revenue. What I care about is profit. Profit drives the business and more profit in per unit means I can dominate the rest of this competition and right now there’s no way I’m going to be able to get profit in a product inside of this niche. They will ever do me any good? I’m below $5 on almost all of these products, I got 680 and 730. How much do you think it costs to acquire customer in in niche this size? I happen to know it cost between 5 and $7 to acquire a customer, what do you think is gonna happen to that product? Right? It’s already in the red because the profitability of it and based on the cost of goods. So those of you might be asking, “Neil, where am I getting these calculations from? Why is it yellow? Why is it red? Why is it green?”

So we do a basis of 35% cost of goods, you can see it right here, 35% cost of goods. We know after selling for eight years, if you have a product, it’s higher than 35% cost of goods, okay? Then you’re going to be in the unprofitable range, you’re not going to be in a competition and you’re not going to be able to grow and scale that product. If you’re 35% or less, you’re going to have an opportunity to use Amazon’s marketing sponsored ad platforms, acquire customers and scale the business. It really comes down to a couple of these metrics. With your net pay out at 15, 20. After your cost of goods, you’re taking 680 if you cost $5 or more to acquire a customer, guess how much you’re making? Well, the cost is $6 at an easy math, you just made 80 cents per unit. Good for you go home, retire. Put your feet up, it’s time to buy that yacht. Right? Wrong. It’s ot time to buy that yacht. It’s time to rethink your life, go home and rethink your life.

All right, so we want products with profitability. And this right now at a macro view is telling us that is not a product, macro view we want to go into. Even if we go down to the micro level of some of these products, and we say, “But Neil, but I can sell this, it’s profitable. If I can just get my cost of goods up to like, you know, 10 bucks, I could make this work.” Well, remember, you’re going to figure this out, but I’m giving you a head start. It’s going to cost you between $5 and $7 to acquire a customer. And because of that metric, even at $10, you’re going to be fighting over pennies, not dollars in order to compete in this marketplace and you still got to get your rank up. All right?

Now for those who also are questioning and sometimes you do when they come to the call for those of you who have been around, you know this already, we are pulling data from the node or pulling BSR from the node. And we’re basing our data off of that, because that is ultimately where you need to play in the market to scale and scale large. If you haven’t seen any of my case studies or my client case studies, I encourage you to go check them out. They’re on YouTube in their other places, how we get businesses to six and seven and eight figures. Okay? And how we can do businesses between a million to 5 million a month is because we focus on the right areas of Amazon. I don’t care what gross revenues are, I don’t care what the other tools say about estimated gross revenues and whether it has 100,000 a month and blah, blah, blah, I really don’t care, makes no difference to me. You go go after that and then we’ll compete in the same marketplace and then I’m going to own you and then you’re going to cry because Amazon doesn’t work. And that’s the same circular reference we go over and over and over again.

Alright, so let’s keep going. We’re gonna go down another one. We’re gonna see some other fun ones here. Let’s play with let’s go camping games. That was cool. Camping games that’s gonna be a lot more relevant to right now. Why is that a little bit more relevant to right now? Because you’re at home and what are you doing? You’re at home, you play camping. What did we do tonight? My daughter was six. Now she’s seven as of today, my youngest daughter and they wanted to play outside and we put a tent up on the back deck and they played in a tent. It was beautiful and sunny and 75 degrees, and they had a lot of fun until we had to take it down because rainstorm came in. But we went camping on the deck today because that was a fun thing for them to do. We played camping stuff, okay? It was camping supplies in the middle of all this nonsense.

But if you stop and think about it, that actually makes a lot of sense, folks. It’s lot of sense. So these are great niches to get into. Camping can be done all year around for different parts of the country. It may shift locations, but it’s not necessarily all gone all year. It’s not always seasonal, and there’s certain products within the camping niche that can be made into evergreen. There are certain products in that niche that are seasonal. You just have to figure out which ones are which seasonals fine. You need to move beyond seasonal though, if you’re really going to scale the business because seasonal goes up and down has too many variables. Logistically, it’s hard to keep up with evergreen products and evergreen base of consistent sales are ultimately what’s going to scale your business make you money, make sure you make money every month, every year, and be able to repeat it and scale it. Alright?

So it’s just little tips, make sure you play along at home. So we’re looking for camping games. Camping games are kind of generic. So let’s say there’s kids outdoors, adults, family, toddlers, okay, you can dive into any one of these and start pulling down. This is very specific, like this is boys, right? This is families, a little bit higher. These are toddlers, gonna be I can tell you just at the price point we’re not going to be doing so great there. Camping games for adults, probably going to be a little bit higher in price point, just using some logic and knowledge here from our everyday experience. Families and outdoors typically might be a little bit bigger or outdoors for adults are gonna be a little bit bigger, a little bit higher affinity, potentially a higher market price point which means more profitability.

Okay, if we’re going down into the toys and stuff like that, you’re not necessarily going to get products that are more than $25 in retail. And so if we’re shooting for products have more than 25 or $35. in retail, we’re typically going to start hitting the price points where the profit margins will stay above $10 in net profit per unit, which is the minimum, absolute bare minimum that we coach everybody to stay above. If you get below $10 after cost of goods and loaded your loaded price, you are then going to be losing a lot of money after advertising and you simply can’t scale. If you’re above 10 and you’re up near 20 or higher. You now have the ability to play the marketing game on Amazon and that’s where you will ultimately win on scale. Okay, guys, very big tips for those who are paying attention.

So camping games, we’re adults outdoors, we’re looking at certain select products. All right, we’re playing around in sports and fitness. We see a toss in gains we see 30, 29, 39, 59 That’s what I always do first, I look at the price, just to kinda see a price average, going to look next just to see you know our products making sales high enough for me in my you know I’m looking about 50-60 hundred dollars. Yeah there’s some of them that are starting to price a little higher we got 69, 64. Okay just looking to see if there’s enough product on page one that are above 50, 60 there’s one for 119. Okay, now we’re starting to play in a little bit more interesting market than barbecue grilling tools. There’s gonna be options for more profitability. We also look and we see there’s one advertiser up here and there’s one right here, well I could take this spot over pretty fast and maybe even this one. So from a marketing competition perspective right out of the gate, I’m kind of liking this. Why am Iiking it? Because there’s only one sponsored ad. It will be really easy for me.

Okay, guys, I’m about to break down a course I saw the other day for $997 it taught you how to rank for page one on Amazon. Are you ready? I’m gonna give you the answer in about five seconds and then when if you were to go do it, it take you less than 15 minutes to rank the page one you’re ready for it? Here it goes. Buy your way to the top sponsored product. Number two could be you setting right here on page one for camping games for adults outdoors, takes you all of about a minute to set that up, 15 minutes for to propagate the system. And then you’re setting in the number two spot ahead of the bestseller on the page organic, where we know that 80% of the traffic comes above the second part of the fold. And you now just ranked, tada! I’m really sorry for you, you paid 997 bucks to learn how to rank on Amazo because that’s it. “But Neil, it’s paid traffic and you don’t understand I don’t want to do paid traffic. Well, then you don’t want to play on Amazon for scale, because this is the truth.

For scale on Amazon, to acquire customers inside of Amazon through sponsored brands and sponsored ads is how you win in the game. It’s how you get to the top stay at the top, how you drag your organic listings up to the top so they come up to and how you dominate a niche and move on to another one very quickly while scaling to six seven, eight figures. Everybody at home, understand what I’m saying to you. So we gotta be very clear about the opportunity you’ve got in front of you it isn’t pinching pennies, and stepping over dollars, all right? We’re looking for the opportunity to dominate a market go fast, get to the top, have the profitability stay there, even get up to the top of the 2, 129 I don’t even care. Right? What I care about is can I take this top spot? This guy’s got 26 I could set right here and own that. That’s important to understand.

Now I’m going to look next, the third thing is okay. Go Sports try on Pinto Hill never heard of these. Go sports is back here against the bestseller side. We got another kind of tossing sort of game right here with ghost sports starting to see that goes sports his own and some business. These people are paying second tier, right here, which is why they got their sponsored ads down here and not at the top, which means if they were to boost and actually have enough profit in their product, they could go to the top but as you can see, this person is not going to be able to pull that off. This person could pull it off if they wanted to that person can’t pull it off. No reason why an aggressive bidder right now couldn’t be at the top end of the search. 59, we got another sponsor hanging out over here.

There’s a couple more of these over here in the bestseller categories, but you’re saying, “Neil, Neil, this is they are reviews, they’re ahead of me. You know, they got more opportunity in the market their bestseller…” Guess what, guys? Do I care? Do you do you hear me caring about this? Do you hear me caring about it at all? No, no, I do not care. What I care is, is there a differentiator and a point of difference that I can create? And one of these products right now the point of difference I’m looking at is, is there a better tossing game or even a potential affinity for a tossing game? Look at this bad boy 124 bucks at 250 this son of a gun should be setting right at the very top of the search, but they are a coward. I’m gonna call it what it is they’re being coward. They’re not wanting to go to the rink coward. They’re not want to go up there and get this game. They want to want to get up there and play seriously. I would love to find out who that is.

Alright, so now let’s go to the macro view. We’ve kind of did some critics assessments. You, guys, saw the three different things I was kind of looking for. You all up to speed with me so far. The three things Things initially caught my attention that I’m looking at for analyzing this market you heard me speak it out to you right? Everybody so far up to speed give me a two if you’re with me still and you understand some of the metrics I just gave you to look at, some of the white car scenario okay that we just went through here together visually analyzing this brand. Okay?

Am I going to take one of these and find it at Walmart and try to sell at retail? Am I going to go try to arbitrage this from some other online site? Anybody got any ideas about that? Yes or no? No, there should be a lot of no, no, no, nos coming in. Why? Because by the time I try to validate this product from that angle, I have wasted my time, people, I have I’ve wasted my efforts, the price is not going to be justified. I can’t win the buy box to save the day for some of these products even if there are products that I can buy a box in which I could this one if I wanted to. This one I could to and this one over here is not the same but I could on that and I can on this one. I’m not going to win the buy box. I’m going to get the product in the market long before it does and that whatever potential profit I may have had is going to be gone and I’m going to turn around and be like that was a waste of time and energy and effort.

So we’re going to spend better time, energy and effort and money. Okay, not wasting our time screwing around with that stuff. We’re going to go in here and take a look. So we’re gonna go back to ASINspector. We’re going to let it pull up this macro view. Now one thing I see right out of the gate, and you showed us off to, there’s a lot more green than red on this search as they’re not. Now we see some of these guys up here right now not really making it. This chair for example, this guy he’s pulling in $2 you know, he’s about five grand in sales on 519 bucks. He’s losing money on that product, they’re losing money. Anything in green inside the tool is a sponsored ad. So if you wonder why this is green, these are sponsored ads. That’s why the green we are looking at this guy, 10 bucks, okay, great. 16, 12, 29, now we’re starting to talk my language. 29, all right, 46. You notice I’m not even really care. I just looked to see if the product was there.

I didn’t really care at first if that product was a differentiator in the market. You know, 124 that one caught my attention earlier, 29. Okay, we’re starting to play, starting to play in the games that actually looks like fun, ultimate giant thumb Black 51. Look at that. It’s 169,000, it’s got 51 but it’s got four sellers. So right now as I pulled this data in real time, I am seeing the current winner of the buy box at the time that I pull this in, it’s important to understand that because if I were to refresh this, again, it’s very possible that someone else would be winning the buy box for this product, or this one, or this one, right? If it’s got a one, it’s one seller, if it’s got more, all right, then it’s obviously more sellers, six up here.

Every time I pull this data, okay, it’s gonna come out in near real time, which means that I may get a different set of data if I pull this again. If you wouldn’t pull this right now, you might get a different set of data because it’s dynamic as it pulling it as we’re databasing it all right, which is important because we operate in near real time. We don’t operate on old data. So we are looking at 18, 23 we’re going to discount those guys. Do we want to play in this market because there are people in here like this? Well, Neil, they got 17 silvers. Why would I? I don’t? Man, that seems really bad, dude. I don’t think I want to go in that market plus it’s a flickin’ chicken game. That’s hilarious, a flickin’ chicken game, but he’s got $4 in profit, ouch. I couldn’t negotiate my way. Even if I doubled my negotiation power with a manufacturer, I still wouldn’t compete well with that product. But yeah, that’s a nasty one. “But, Neil, it makes over $30,000 and everybody says, Oh, it’s great money on Amazon.” No, don’t care.

All right, so what I’m looking for is that product, okay, so I’m coming down here. And what we’re going to do is we’re gonna use the filter feature, and we’re going to come up here to the gross profit, we’re going to say greater than 25 just out of curiosity. We’re gonna hit enter and bam. Alright, some products all of a sudden appear seven out of 59 suddenly have some interest. Don’t necessarily care if they’re ranking that high. I’d love to be a little bit closer to 100,000 or below. So This one kind of gets my attention because it’s below a 100,000, below a 100,000. Below 10 is not necessarily an opportunity to move in that market because if I’m already at that sub 10,000 BSR rank, and I got a 4.9, this isn’t a highly interested product for people like it’s there it’s selling, but it’s not highly interested. It’s okay, it could make a little bit of money.

If you were to start with a product like this and get it to a position in the market similar to this one, you could be taken home $2,642 every month. That’s not bad, that’s nothing to shake a stick out. But again, two scenarios we’re talking about here. And one of them is you know, is that a bad product? Why would I want to get a product that only has $2,642 a month in profit and the other 29 you know, 69 per unit? Okay, so that’s good money. That’s one product out of your five by five matrix. Okay, five products making an average of five sales a day, which equates to about 25 sales a day. If those 25 sales on your average net profit, your profit take home, every month is above $10, you’re gonna make making $250 a day. That’s pretty good. Right?

That gives us our five by five matrix as our basis of understanding, that is how you get to 100,000 a year in profit, not gross revenues, profit money in my pocket, a little under $10,000 a month, and we do it by stacking up these little winning products. If I were to stack five of those together, what would I have? I have over $10,000 and take home every month. I would have spent roughly about that much, maybe a little bit more to get that product in the market, especially just to test it before I even went out to market. And I could easily recoup that within 30 to 60 days. Okay. And I would actually have an asset that continues to deliver that every month because I’m not in a super complicated niche. I’m not in a super volatile market. And I can expect that that will only go up during certain season and will stay on average when it’s off season. So that’s not a bad little product, right?

Here’s one for 2600. Here’s one for 1247. So we take our profit down. Let’s just back down a little bit. Let’s go back down to the 10. We’re going to see that opens up 26 of them, okay? 26 of them making more than $10. We got what 20,000 in profit here, but that’s not really of interest to me. I’m looking for the ones where I could actually dominate, right? I’m looking for the ones where I could come in, okay? And I could potentially take a product that is decent, making some okay money, has great profit margins for sourcing and isn’t ranking very well, kinda like this one. Why does this one interest me? We just went through this whole scenario and I’m going to toss it back to you,guys.

So just I need your answer, but I want it justified. Why would this one potentially interest me? Why is it caught my attention above the other ones? And you may be saying, “But it’s only a 51,000 BSR, Neil, and it makes 1100 a month but you just liked the other one that said 2600. You’re confusing me?” Well, not if you’re paying attention. I shouldn’t be confusing you. Why does this have interest anybody else? What is it about this that just caught my attention? Why didn’t this one down here catch my attention a little bit more? 29, right? We just talked about this one. Why didn’t that one kind of catch my attention? What about this one down here? Why isn’t this catching my attention?

Hierarchic profit per unit with a margin of opportunity in sports and category. What’s the margin of opportunity? That’s at 51,000 and BSR, 46, almost 47 and profit before I even do my sourcing and negotiation on my back office, which I know I can do better. Let’s just say that I could do that. Okay, I just went out to a regular supplier somewhere and I got it for 4669. Just to get with this guy got right. Let’s say I could do better than 35% cost of goods with could do 30% cost of goods, maybe even 28. Okay, because more than likely I can cut five to 7% off of anything on the market with good negotiations through my supply chain.

So let’s say hypothetically, I could get that up to 46 to 50. That’s pretty good. Why? Because I could actually spend 20 to $25 of that acquiring all the other people’s customers. Then guess what’s gonna happen with the bucket ball that no one’s ever heard of? And we got yard games and why couldn’t I be bucket balls? Why couldn’t I be the Bucketeer as a brand? Yeah, the Bucketeer. That’s kind of a claim, Bucketeer. Why couldn’t that be the Bucketeer or the Bliss Bucket? This is the one we’re looking at, right? This one up here, the Bucket Ball. Why couldn’t I have a different brand?

Because I actually could, because in this moment, when we look down the line, this is my next closest price competitor. Here is the next closest price competitor, but they’re way over. Right? So this means basically, no one’s really interested in this product while it’s got a good profitability, it’s not really in high demand, clearly. So at hundred 94,000, I’m not interested. I’m at 100,000 or below, I’m really, really crushing over here on this little opportunity. Because I could come in for a completely different brand, I could spend a $50 I’d spent, I could spend up to $25 to acquire that customer and I would absolutely dominate this market. I’d come right in, I take over the front of that page, and I would start sucking up all the customers. And every time that I got one customer that cost me 25 bucks, guess what’s going to happen?

You, guys, should know this by now if you don’t know this, and you’re brand new, I’ll explain it to you. But as it works with inside of Amazon, after doing this for so long, with so many products in so many ways, once you get into your sponsored ads, if you can convert one customer with a paid traffic ad profitably, then you will get an organic sale almost 99.9% of the time. So if I spent $25 or $50 in this scenario to acquire that customer, then I just got another customer organically for free at $50 in profit. That’s a pretty darn good win. Wouldn’t you want to scale a campaign like that? Give me a yes. If that made sense to you, guys.

That makes sense to you? Because before we were talking about trying to acquire a custom for five to seven bucks, pinching pennies, yelling about how the cost of goods was wrong, how the ACoS was too high, how Amazon doesn’t work and blah, blah, blah, blah, blah, all that other BS you constantly hear why? Because the people who were telling you how to do all that are wrong. They’re not doing it in the system at all. And you know what? More power to us because what you, guys, are learning right now for free tonigt, and we go even farther into depth that ASIN360, to show you some even cooler strategies and tactics we employ on the deeper tactical level. This is the strategy.

Now there’s a lot of tactical things we’ve done and learned how to do over eight years. But this is the strategy I want you to kind of understand. Once we get into position with these kinds of products we own it, will own that market will own this niche and guess what? It turns into a great little asset that no one can touch us. No one can touch us. No one could touch you either. So even if you got this product down to 40,000 BSR.

Let’s say hypothetically, and you’re pulling back, what would become double the price on this, so you’re pulling about 2500 to 3000 a month out of this single product. That’s just one product, guys, go get four more of those. And at a price point around this per unit, look, you’re only moving 25 units a month to do that, that’s it. You don’t have to move to thousand units, you don’t have to buy 2499 units to move. Right, all you could do is double this to 50 units, that’s insane. You could do 50 units on a product like this? That’s crazy. So whoever brought this to market just a minute ago, go check this out, because there’s some opportunity setting in this. And this is just camping games for adults outdoor, we haven’t even broken into the micro niche.

We’re still at the macro level evaluating this. So this gets me a little bit excited, right, you guys should be a little excited about this too. So we can look at some of these other products up here and do similar types of analysis. Now we can see this one has 16 bucks, but man when you’re moving 31,532 units, wouldn’t you want to do a whole lot more than 8600 I mean 532 units, right? What would this thing be doing at 532 units?That’s crazy, right? That would be absolutely crazy.

Now what I want you to understand what the five by five and why we’re talking about this and why you need to understand this, this gets you in the market without breaking the bank, this gets you know the position of getting samples and going in the market without taking from your 401k or borrowing from your family or whatever you need to keep your, you know, teepee flowing in your house. Right? While we’re dealing with the checkmate outbreak that’s happening now. But you could get any one of these things moving, and continue to bring them up, and bring them up and stack them on top of each other as you can move them out.

So what’s the cost of launch of a particular product? It’s going to be a variable of product and that’s where you know, how long is a piece of string is going to be very difficult. The answer is well, wherever you cut the string. So people come to us or we hear these calls at times and people ask questions and they say, Okay, well how much is it gonna cost me to launch deal I need to know there aren’t figured out already and it’s like, I can’t tell you that. I cannot tell you that. Like at this moment we’re analysing this product, and it could cost you two to three or $4,000 to get this product in the market, I don’t know it could cost you $7,000, it may only cost you 1500 dollars.

So what we don’t know is what we don’t know at this moment, and part of that is doing your diligence. And doing your due diligence is going to require you to go into the stores and look for some particular products. You know, Alibaba is a great place, AliExpress can be looked at really quick, because we might want to get a small MOQ and test this out. We want to test it out. But we want to test it out with product we own, which is where Alibaba and AliExpress come into play. Because you want to get a low minimum order quantity or what’s called an MOQ, and you want to be able to get, you know, maybe five or 10 units of this to test it out. Why? Because it only sells 25 a month. You don’t need to get 50 or 100 or thousand units, right? You only need to get five or 10 of these you need to get it in the market.

You need to get started you need to find out does it really sell? Which particular version of this is the variable that sells well? Here’s a red one. In case you weren’t paying attention a little bit ago. There’s even green ones right and they got pink ones and yellow ones but guess what? The one that has the most often Opportunity is the red one. So what would we do, we’d follow the leader, right? We don’t have to reinvent anything. I’m not trying to reinvent anything. I’m just trying to show you opportunity.

So guys, that’s product research in a nutshell. And wow, we just did that all in like 55 minutes. It took me longer to explain that it would take you to go do the product research that we just showed you within the tool and then go do your diligence on the manufacturing side, which is where the next step would come in. So it’s really important for you to understand red, green and yellow, it’s important for you to understand the market, the analysis. At this point, you can go a little deeper into the micro niche side of the house and start looking around, right. Just because these guys are setting up here doesn’t necessarily mean they’re the sexiest best product.

They may be up, they’re losing money on these products, okay? And just keep pushing these products along because they need them, not because they necessarily are doing really great with them. So don’t mistake products in the market or opportunities for the justification of the product based on the owner who has it in the market. The owner may have another strategy. They may be okay with a loss leader on this one because they know that if somebody goes in and buys additional parts of this product for other products that they’re selling, they may get more sales from a different product and they’re okay with losing money on one of these.

I don’t know anybody that’s in our business that is okay, losing money. But you’d be very surprised with what happens on Amazon and people who sell and don’t actually know how to sell very well. They’ve gotten products in here, they took the beginners course, they got it selling, they think they’re being successful, but ultimately, they’re never going to go any farther and they can’t buy more product and they run into the same problems you hear with so many people, and it literally gets down to this right here. They’re not making enough money to grow and scale their business and I do not want that for you, guys. That’s something that’s very important. Okay? So how do you justify it?

Someone’s asking a question, Walmart is $50. So how to justify two X on Amazon. Ah, great question. brand affinity and second part of that component is opportunity and trusted authority. There it is. Knowing that Amazon can be delivered quickly, in some places, it can be delivered in an hour or in the same day. In other places, it’s two days right now, that’s not really the standard but that will come back here very soon. And it has to do with how quickly I think I want this product and it’s a little bit of impulse buying. Online purchasing has a higher affinity with Amazon than it does Walmart.

Walmart is known as a low cost leader. So Walmart is moving that product to get you in the store, Amazon’s moving that product to get you to buy their services, so the prices are higher. And when you drive that brand affinity and you put a good quality product out there, people will pay the additional product just the same way. While you would argue, Why would somebody buy, you know, a Lexus over an Acura? Why would somebody buy the Honda Accord versus the Lexus? Yes. Why would somebody buy the Toyota Camry versus the (…) with us? So it has to not just do with price point.

Price point is only a variable we determined in the market because we’ve been told that’s the only thing we should focus on. And it’s not. Why? Because my products increase in our accounts every year. They go up organically an average of 64% across our brands. We increase our prices, we do not decrease them. We don’t do giveaways, we don’t do fake scarcities. We don’t do coupons. We don’t have to. We’re driving everything on brand, very important to understand the differences. It’s not just a methodology. It’s a psychology it’s having to do with understanding there’s abundance. That scarcity says price and determination and giveaway and promotions are the only way to move more units. Abundance, it says there’s plenty of other kind of products in the market that are still selling the way mine are selling, I could get other people to buy my product. Why not? Because I’m going to build a better product.

It’s going to have a better point of difference than the other ones. I mean, you can see the point of difference like here for example, this is cool. It’s got an American theme, right? It’s got that patriotic thing going on. I don’t care what you say it’s about America. It’s 6499, this one’s 39. It’s got some wood, it’s really cool. This one over here got a slightly different kind of mesh approach to it versus the wood American thing over here, but they’re charging 39. Okay. These guys are at 39. And they’re kind of competing more with this guy over here. In fact, I should be annotating this. They’re competing with this guy over here, but guess what they’re not competing with. They’re not really competing with this guy. They are not really competing with that guy. They’re competing with each other. So which one do you guys want to be number one, number two, or number three? You want to be number one, right? But they’re literally the same game. That’s the whole point of that, if you paid attention to that. There’s the same game. Right? But guess who’s making more money? Pretty cool stuff, right?

So hopefully you, guys, are kind of seeing we did some analysis, I’m sorry, we didn’t get through all the other products that you guys brought up because this is cool. We went deep into this. And hopefully you understand where we’re going, why product research has done very differently in the mindset and the analytics component, why the tool itself is set up to be very different in terms of the way we analyze the product at the node level, why we don’t analyse it at the department, or the category level, because that’s where everyone else is at. And that’s where you will find a race to the bottom with all products that are not very profitable at all, when you get into the node level. And you get down into this niche, as it’s referred to in the marketing world. And Amazon is referred to the node inside of this great big system of electronics here.

All right, this filing system otherwise known as a taxonomy in the database world and in the search engine world. I have a background in knowledge management. I used to run those systems for IBM’s on the global scale and used to do this for very, very, very large corporations and knowledge management in bringing information tacit, and implicit to the to the Search Engines as well as working with human interaction in the machine language learning was part of what I did. So this is fascinating to me the way they do this engine. But at the end of the day, once you break it down, it’s the same thing. It’s been working since 2012 with the engine, only the people have changed, the products have changed and time has changed, but the engine itself is still doing the same thing.

And so everybody who’s following along at the very top end of these system is the ones making the mistakes. If you simply bought the tool because you want to the estimated revenue amount of units you are going to lose in the game of Amazon. I’m going to tell you that right now, in all fairness and honesty, you got to be playing at the node and the niche level. And at that level products can run for years, profitably, and they can grow profitably and you can stack them on top of each other profitably, and you can win at the game of Amazon. That’s a lot of information in one hour, isn’t it?

We had so much fun with this. So guys, give me a yahoo, if you’ve been with me the entire hour if you focused and had some fun with this, give me a yahoo in the channel, because we’re going to come to an end as it is tonight. And I want to give you all a special invite to join me at As always, if you are ready to move, go faster, quicker and easier and scale your business go to book an appointment; it’s time, guys. It is time to get ahead of what’s coming. This is the most difficult thing people are trying to decide right now is what to do with the rest of my time, what to do with the market economy we’ve got in front of us, what to do with the next step.

And let me tell you right now those who are actually moving in the market for the opportunities, buying assets essentially on the short or getting into position with their businesses right now we in this market goes back up which it absolutely will. And when this business turns around in the world where economy we’re dealing with right now, you’re going to be poised to do great things and I would love to work with great people. So if you’re ready to go faster and bigger, you want more automation, you want to learn all the tactical and strategic things we do to scale businesses to big eight figures or more.

I just did… I just had a case study live a week ago. It’s a video it’s out there, go check it out. Matt came on and did it. It was fantastic Matt and I got him to 2 million a month and then after six months, he was doing 5 million a month. That business went to 40 million in the first year, it took off and went to 60 million. He is running the same products over the last five years. He sold it to his partner, he went and started another one, and that one’s doing 29 million a year. And that’s a great case study for you guys to check out on what’s really possible when you think big, hairy, audacious goals. So just think, okay, maybe I’m not a Matt. Okay, not everybody can be a Matt. But what if I just want to be an Ed, a Michael alar on it? What if I just want to be that person? You know what, making 10,20 or 30,000 take home a month on Amazon with the strategies that we just outlined today.Now, obviously, we got tactical things that need to be done in the system to make a lot of that work, but it’s just a strategic level. It’s not impossible to do it, folks. It’s really not impossible. Okay?

So hopefully you got some good stuff out of this. I don’t want to sell this product guys. This is $10.32 cents. I was just checking it out. But this product this caught my attention here for a second. What’s gonna catch my attention is the $56 and $49 product and go see what those are about. And you, guys, should be checking those out too. And so now you should start seeing some of the metrics and things you should be looking at as you go forward. This is Thursday night live with Neil Twa from and, guys. I’m gonna cut it off for the night and I’m gonna send you on your way. Have a great rest of the week and remember, there’s another seven days to go do something. All right? So get out there, get something done, sell something, get in the market, have some fun, and I will catch you guys next week with some more product research. It’s been a great crew. Thanks for the evening and I’ll talk with you all next week. Take care

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