Transcript – ASINAcademy Training Call March 19th 2020

ASINAcademy March 19th 2020

Neil Twa: All right, everybody. Welcome to the call. It’s one minute after 8:00. We’re going to get started. Hello, Bob from sunny, partly cloudy and breezy California. Hopefully you’re doing well out there. How’s everybody doing on the call today?

Give me a heads up. Give me a wowza. Give me a yowza. Give me a helloza, give me something that lets you know that you’re hearing me loud and clear under house arrest or whatever particular type of thing you’re dealing with right now. In your neck of the country Woods International, y’all stop talked. About tonight, folks, it’s gonna be fun.

As always, welcome from Minnesota, Susan. Thanks for joining the call. Hey, Tyler, nice to see you again. All right, we got all those got some usual suspects and some brand new people. So we’ll do some introductions here since there’s always new people on. Every Thursday Night Live we are recording we’re live. We’re going first thing I want to do once y’all give me a howdy, hey, what’s up wowza, so I know you all hear me I’m assuming the heys that are coming in are because, “Hey, hey, you hear me?” Hey, Mark from Phoenix. Robert from SoCal, nice to see you all. Hope you, guys, are all doing great out there in the interwebs.

So I’m going to be a single panellist. Tonight, Reed, is travelling to some other place. I don’t actually even know where he’s travelling. I just know he’s travelling so he’s not joining me today. So I am driving this car like it’s stolen today. So we’re going to have some fun with y’all. We’re going to talk about some big C word I’m not going to say because I got to do an update here and with this recording, and it’s going to go out some of it’s going to go out live to the members of the community. And when it goes out to the places it’s going to go to probably YouTube and others. I can’t say certain things. So we’re going to use the Big C and the big V. And I’m just going to refer to it as checkmate.So whenever you hear me say checkmate, I’m going to be referring to the big CV, as V or V C and V. Sorry for you in Australia who I maybe I just flipped you off, apologise about that. My apologies.

So we’re gonna get started with that topic, because I’m sure that’s a lot of what people are wondering about today. What are we about today? We’re talking every day about it. I’ve got a lot of people in my ear, in terms of what’s happening, what they’re doing in their business, I got people who are happy, and I got people who are crying on my shoulders about business right now.

And some of it is not… Unfortunately, I wouldn’t say it’s not unpredictable. It is sort of predictable. And if you have any idea on where I’m going with this conversation, when when we talk about checkmate tonight on the call, in relevance to the business, the current business, and tonight’s Thursday night, as you’re listening to this call, we are in the midst of some very interesting times around the world. As what’s happening in the business, you know, especially in Amazon and online, and frankly, our entire world that we’re dealing with. Amazon is just one component of that. Of course, we’ll cover that tonight, along with many other things I’m sure. So before we get to the checkmate discussion, which we we’ll talk about I’m sure. I won’t have all the answers, but I will either make up the answers or I will get someone else who can make them up for you.

We are going to talk about the update. So the tool and the systems itself, we’ve been having some issues. So those of you who are watching this right now, I’m breaking this out. Nick, this is for you. Break this out, we’re going to get out to everybody. So what’s going on, we’re still in version 2.7.4, it’s going to be one of the probably the last versions we do, before I release, eventually release a platform that we’ve been working on in the background, a scalable, dynamic platform, it’s been taking a long time to develop, because we want to do it right. And it’s going to be flexible and scalable on demand, which means it can go up and down based on usage.

Now the platform we’re on right now that currently hosts the data for ASINspector Pro is not flexible, it wasn’t engineered with any sort of resiliency. We’ve been doing as much as we can to bring resiliency to that platform. But, guys, any particular time of day we have thousands of users online every day, every hour and that really tax systems. Well, guess what? Everybody is at home, hanging out. And if you haven’t been paying attention, we’re kind of all doing that. And guess what happens on the Internet, with the systems when people get on and do a lot more when they’re not doing other stuff during the day like, oh I don’t know, let’s say working. So they get online. They do all kinds of things. They Netflix and chill, they beat their kids. I don’t know what they’re doing. They’re doing homeschool or some not doing homeschool right now.

I’ve noticed most people who are not teaching their kids at home. Like already as a part of their normal business of being at home are simply just entertaining their kids, which we’re probably gonna have for the next couple weeks. So maybe that’s you, just keeping the kids entertained and figuring out what to keep them doing. For the rest of us who homeschool our kids and stuff, this is just another day. I’ve been practicing this for the last like 15, 12, 15 years now. I’ve been totally geared up for this moment, man. I’m ready for this moment. Hopefully you, guys, are too. No big deal.

So we’re gonna talk about all of those things. But the system itself is not flexible and because of that not being flexible and all that new usage, we had a lot of issues. And Amazon wasn’t helping that. Amazon was taking some of its pages offline. Amazon was having intermittent issues too. They restricted some components of data because of those issues which literally impacted the system, and because we didn’t have that redundancy and scalability in the background. We saw a lot of intermittent outages, Amazon’s data feed was going down, ours was going down and back and forth, and around and around.

So as you should see it now as I’ve gotten confidence from the development team, just before getting on this call, we should have no issues. Now, if you’re watching this update, we should be good. We should be back online. We’re putting other remediations in place to make sure that doesn’t happen again, in the in the meantime, as we’re basically getting two to four times more traffic than we’ve ever gotten on the platform in the last like 48 hours which is insane. So things have been stabilising and of course, the new platform is going to come online, we’re going to make sure that that never happens again.

So in the meantime, the system is up we’re on version 2.7.4 still You should be able to use it, access it and have hopefully no more issues as long as everything holds for the time being. And a lot of reprogramming that had to be done. Very, very fast kudos to Andrew and the team over there for making that happen very quickly. So we are up or running, we’ll do some of that study and product research like we do every week.

So for those of you who are brand new welcome to the call, miss some of what I just said probably doesn’t necessarily apply to you. Those of you who’ve been around just a little bit know what’s been happening. If you’re brand new to the call, every Thursday night, we do updates. We talk about Amazon business, we don’t just talk about the tool. This is not a support channel. If you asked us you know tech questions about the tool, you’re probably not going to get answered because that’s not what we’re here about tonight.

You got Nicole, she will get on the phone with you if you need it. She’s at the help desk. She can help you with anything. She’s very sweet. Treat her nicely, and she will do very nice things for you and take care of anything you’ve got. if you’ve got tickets already open that are addressing issues with the tool right now, I’m going to ask you to go ahead and close those because we have been getting ridiculous amounts of tickets as you can could imagine, and we’re working them as fast as we can. But based on this update, there shouldn’t be any more issues. So we should be good to go.

Alright, so if you guys are ready, let’s talk a little bit about what’s going on in the world of Amazon. If you are… If you’ve been with me at all, for the last two months, at least, and I know some of you have, what we’re talking about, and what we’ll cover in some perspective tonight is not going to be new news. It is not new news. Is that… Hello, Debbie. Good to see you. Hope you’re doing good up there in Ohio.

…is not going to be new news for those of you who have been listening. We have been not just I wouldn’t say predicting, we have been warning, we have been talking, we have been they evangelizing we have been holding trainings, we’ve been doing all kinds of things necessary to get as many people to wake up as possible to the idea that things are going to change very dramatically this year. Of course, we didn’t predict a virus nor could we have done that as part of one of these changes, but we did know that Amazon needed and wanted and is in the process of removing certain seller types accounts and other things to clean up its system.

Well, guess what? They’re greenlighting that really fast and I’ve had a lot of people this week online in forums in groups hitting me up personally frustrated, angry and in some instances, wondering what am I going to do next? My business just shut down because they were doing retail, wholesale online arbitrage and this kind of stuff. And man that just came for a lot of people that just came to a dead stop literally dead stop. For those of us who are selling FBA, who have stuck in and or got stuck in reloaded, after the holidays and stuff, most of us are all going to be fine. In fact, sales are up almost 35% which is great. It’s crazy insane. As long as stock holds out with that kind of volume, we’ll be able to replenish before stock runs out.

So, those of you who might be in the middle of that, we’re going to talk a little bit about what you can do in some instances to overcome some of that race in 360. People are getting a heads down. Look at this right now. They’re getting help and support from our team, from Reed, to overcome those issues immediately. And right now they’re getting first level and top notch support, dealing with those particular issues. So there it is. Amazon stop accepting all products other than medical supplies, and household staples to its warehouses amid the coronaviruses. Corona virus, oops I said it. Damn. Edit that out, would you? During the…

What are we gonna call it? Totally just got me off. Brain derail, we’re calling checkmate. During the checkmate crisis, read the memo I just sent the sellers. So I’m sure you all got this memo. If you didn’t get this memo, then you’re waking up to this right now, somehow. I’m surprised you that you wouldn’t know that if you’re selling anywhere on or around Amazon.

You are aware that things just changed dramatically. All non-essential products to the warehouse have to be suspended temporarily. If you can ship your own stuff, if you can do seller for fill, if you can do FBM in the meantime, if you run out of product that can keep you, you know, keep you from a stock out, which is not a bad thing, of course, and can keep your system and business running, which is a good thing, of course. But for those of you who are somewhere in the middle, you’re going to find yourself running into some hurt, which I’m very sorry about. I really am.

I don’t want to be right in these kind of situations but Amazon has basically stopped. And I don’t know, in some instances if they’re going to restart certain aspects of these business areas. They may… I would say optimistically, we’re going to see no problem with them in a couple of weeks returning or maybe two to three weeks, possibly. If you’re preparing in a risk management scenario, like we used to do and large scale operations, we already have some of this in our own business.

But in terms of larger scale operations, where continuity in business continuity meant the loss of billions of dollars, you know, we will Always double it. So if Amazon told us it was two weeks, we should be prepared for four, right? So if we’re prepared for four and two comes, then we’re happy. If three comes, we’re thinking, “Hey, we did pretty good.” If four comes, “We’re thinking, all right, that’s not a problem.” If five or six comes, then you’re all screwed. All of us are, so it is what it is. And that’ll just be something we deal with.

But at this point, you know, they’ve said two weeks I’m going to give it four. Four weeks means that by the time we get through where we are now, which is you know, going to be about the mid of April, if you’re watching this video, or you’re alive tonight, we may see fully restored access to all of the inbound shipments and stuff. So you need to be making preparations and things that can deal with that now. And that may be that you have to fulfil your own products, which means if you can’t do it in Amazon’s warehouse, but you can switch to FBM listings on your FBA listings.

Then you can get you know FBA, FBM filled you can go to 3PL logistics company we have a couple we work with and Reed has already given those over to the people in ASIN360 class. Go and see what they can do. For some of those things and you know actually, guys, quite honestly you know this is always there’s always blood in the water that smells opportunity, right? You know when people panic and go one direction, we should be cautiously calm and going the other direction because there’s always profit to be made when those opportunities occur.

And right now positioning products and product opportunities and looking for angles for products that will be in transition with the market as we come through this timeframe or something, you should really, really be looking at , right? So what is that what can that look like? These are probably some of the products we can even look at tonight with ASINspector and do some product analysis on. You know, survival products health products, staple products, main stay products in business for operational stuff, you know, home office supplies, it just went just exploded, right? Shopify, for example, gave all of their employees $1,000 and said go out at your office, right? How many of them just buzzed over to Amazon and started purchasing, you know, office supplies? That’s not going to stop even when the restrictions are lifted.

So we’re going to see some shifts like we were just thinking forward, right? Think forward, what’s going to happen in the next two, three, four weeks, six weeks? How can you position yourself in a position to be an opportunity? What kind of products can I get samples in right now? What market areas should I be looking at? Where is the market shifting and its angle? As I consider my product research, as I consider things that I need right now in my house to operate and sustain myself, maybe this is the first time I’ve ever worked at home. And this is the first time I’ve ever needed an office space and oh my gosh, I can’t get into a quiet area or “Hey, I don’t even have pins in my office I need to write with.”

I mean, there’s just things that are all of a sudden, you know, a lot of people have to consider, some of you on this call listening to this might be considering that right now because maybe you’re listening to this call from home and this is the first time in a week, or even yet in your business career where you had an opportunity to work from home, which is cool. It brings unique challenges though. it brings opportunities. It brings, you know… It really does give you a true value to see what the opportunities can look like for you personally, in your lifestyle and of course in business.

And I see this as opportunity, guys. I know it sounds dire and I know with this whole checkmate thing in the air, and the potential reality of people getting sick and all of that nasty business, I am not discounting that for anybody who might be listening to this, you know. I believe, you know, I’m not so we’re not going to go too far down that path together. But as the word literally jumps out of the screen for me right here, this is unprecedented in its scope. It’s unprecedented in business.

In all the years I’ve been in business, I’ve never seen anything like this. So many of you probably have an either, not to the extent and I think it’s not done, so we’re going to be cautiously optimistic but let’s be smart. Right? Let’s be smart that all business in the United States in the world is in collapsing because of this incident. All business and operations for all factories, all production lines, China anywhere else, India et cetera. Not all of this is not going to come to 100% stop, it’s going to come to a slowdown, it’s going to come to stop.

In some areas and others are going to be so low, but then it’s going to come back and I personally believe it’s going to rebound, probably much larger than anybody anticipates and a lot faster and farther. I just I have a gut feeling that this thing is going to ricochet and just blow up. I have a feeling that it’s going to be like a rubber band right now it’s pulling back and we haven’t reached the end of the rubber band yet because we haven’t seen that pivot cycle. We haven’t seen that bell curve yet on you know, the exposure to people we haven’t seen the time where everybody is currently asymptomatic to some degree of exposure that we have, well that’s trying to be minimized and the phrase “flatten the curves” out there for this checkmark thing. Checkmate, excuse me.

We want to make sure that we, you know, are participating in that, of course. But we have to be thinking next steps for business owners, we have to be thinking like, where are we positioning? Not just what are we dealing with right now? But what, what is going to be something that I can deal with? What is going to be something that I can do? What am I needing? What are others going to need? Right? You know, we don’t know, like Bob saying, Bob saying, her wife is a school teacher, schools here are close to like for 30, maybe on a pass on day. Yeah, right. You know, I have some friends who never consider homeschooling before, who are like,

Well, you know, if it’s gonna be out that long, I’m not gonna let my kids stop being schooled just because they can’t go to school. So now they’re buying up homeschool curriculum. So they’re buying up homeschool supplies. Think about it, right? Just take that twist and just keep going with it. What are people going to need? What is shifting in our economy, not just in the local and then the now. But let’s be really thinking forward, right? Because that’s a niche. Just I mean, I happen to be in and I’ve been a part of it with my wife and family for eight years.

And you wouldn’t believe the amount of stuff and things we do for home school. All right, you know, we don’t we don’t set on our buttons (…) bomb bombs, right? We’re like constantly in moving, we’re buying, we’re doing things, we’re educating, we’re training. You know, it’s a big component of our lifestyle. And there are many like us. And there are many about to be like us who’ve never considered it but are about to enter that market.

There’s a market right there that could potentially blow up in the coming months, because certain people may just decide to not put their kids back in school. Have you considered that? I know that I have watching other friends deal with this situation and even a number of them have been tossing that around, and now they’re thinking, well shoot, if it’s going past you know, Bob says April 30, some were talking about at least mid April to end of April. You know, what does that mean? What opportunities does that bring? Right?

So it is unprecedented, but we’re gonna move on from that. We are going to know that this isn’t going to be the end of it. We do know, guys, we do know that the things unfortunately and both fortunately for some that we’ve talked about week by week, those of you who are listening, I don’t know how to tell you any differently. If you are not pivoting in your business right now, if you are not taking control of your brand, if you are not taking control of a business model, in which you are capable of pivoting beyond Amazon to other channels of physical products, other outlets, not just Amazon, but other Storefronts, other shipping fronts where you can direct the product you own because it’s your brand and you’re in control of it, you’re missing out on the huge opportunities. You also jeopardizing the business you’ve been working on, you’re jeopardizing the things you’ve been doing, and I can’t, you know express it anymore. possible.

So for those of you who might be brand new and showing up this is not about the software. In case you haven’t figure that out. This is way beyond that, right? We’re into business, we’re into strategy. Okay. That’s one of the things that I do and that’s one of the things I’m talking about a lot. I am not particularly the tactical one. That’s when Reed shows up He likes to get into the tactical. He’s the operation guys. He sees things from a logistical standpoint. I’m the big picture visionary guy. I get to be the one who looks out, I look out three, six, nine months, 12 months, and I see okay, what’s the possibilities.

Where are things going? How do we move the business shift things, pivot people, pivot opportunities. You know, pivot things within our own business from products or product lines that we have or things we’re going to establish, that we want to generate in our business things that we are currently employing, say within ASIN360, you know, product pipelines that we’re building for ourselves. You know, into India, we got 100 sources that are working down there, in India sourcing products into our brands.

How do we leverage that we built something called ASIN360 pipeline, which is literally going to extend our entire infrastructure and sourcing capabilities to anybody who wants to be a part of that. And it’s 100% hands off automated samples, products, deliverability, manufacturing, customization, branding, the whole nine yards and it’s 100% hands off. It’s what they do for us now, but we’ve come into an arrangement with them to be able to extend it. So we’re super excited about, you know what that means.

For those who want to be able to build some of that really big pipeline where you can get to seven and eight figures and sales on Amazon without having to build a warehouse, and, you know, have hundred employees. So we’re leveraging those kinds of things in business. We’ve been shifting, we’ve been pivoting, we’ve been moving those models forward. And now we see that it’s going to benefit everybody. So we’re, I’m into the strategy, we’re into the business. It’s a lot of things I’m going to talk about today, if you want to tactical and logistical show up next week, because I’m sure Reed will be back.

But let’s go a little deeper into this conversation with the product side and the sourcing side. Let’s get over here for a second I happen to notice this was showing up in my newsfeed earlier as something that might be suggested. And so we’re literally just going to pull this up and just go into this market a little bit at a total random of fire. It literally was just something that Amazon suggested on my news front. I clicked on it a minute ago, just because we were playing around with the tool and before I got on the call, and, and so it was here.

But what I like to do at this point is, I always like to take an opportunity for somebody to put in products give us ideas, drop it in here, if you’ve got a suggestion, a product, something you want to analyse, we’ll take one or two of them, we’ll kind of break it down. For those of you who have never been on a call tonight, or just watching this video for the first time, what I’d like to do is not just utilise the tool to pull that data together and show you how easy it is to kind of look at this data from a different perspective. But really, what is it that I actually need to know about the data that I’m looking at. See the tool itself or literally frankly, any tool or technology online is really just an enablement.

It’s an enabler, it’s meant to do something faster, cheaper, easier, quicker, or better. That’s it, but the data itself is not or the system itself is not and should never be 100% reliant on making decisions for you. You should not be reliant on it in terms of your business and your strategy as 100 plus Well, because it said this, and I’m going to go that way. Why do I say this? Why would I make sure that you understand this? Because the data points that are being pushed in the YouTube channels, the online stuff, marketing videos and other crap are always focusing you on how much estimated revenue can I make. Okay?

If this product makes $50,000 to $100,000, they can do seven figures a year for you, you know, this is a product you need to go sell and that may be true. But as we break these down, I always want to make sure you understand it’s always about the profitability is the big P in that equation. Okay? If you don’t get profitability in your equation, it doesn’t matter if you sell seven figures, or eight figures, okay? You’re gonna find you have a business that runs without profit. It can’t scale. It doesn’t pay you. It doesn’t pay your employees. It won’t pay your taxes. Okay? You’ll end up upside down, right?

So, what I want to make sure we do is any product you analyse is not off the table. Once you determine that it’s a product that you’re interested in, we’re not going to look at estimated revenues to determine the qualifications of this product. Okay? This one, just literally, I wouldn’t even necessarily necessarily qualify this one yet. It has a nice little bit of imagery. They got a little bit of copy going on down here. In this particular framework, they all live at a copy going on here. They got some decent images now, but we’re moving 16 units at an estimated revenue of 578, which is sort of here nor there but it does have good gross profit.

So that’s actually one of the catches, gross profit per unit and gross profit for a month. Okay, guys. So I’m going to cut to the chase. For those of you who have never been on, this is the metric that is most interesting. I don’t really care about all that. Okay, I really don’t care about all that. So we’re going to reverse engineer this one for a sec. And in the meantime, while we’re kind of playing along with this, guys, why don’t you drop in any other ideas you have? Any other? We got when people are saying “Oh, no. How about wine caddy?” Yeah, let’s get drunk. Like the way you’re thinking, Robert. Let’s break that wine caddy down. I think we did that last week.

The wine caddy… Forgive me. I don’t deserve some of you who were on last week I think we broke down one of those wine caddies, we might not want to do that I want again, Let’s get some new ideas going in here and see if we can come up. We can also reverse into this niche because we’re looking at bicycle, you know, clothing and essence. Not necessarily going to recommend anybody goes into clothing.

I’ll make this disclosure if I didn’t do it already. Whatever we analyse and do on these calls in real time, as we talk it out, as you talk it out with me and we do this together is not a guarantee of sales. It is not a guarantee that you should sell it and you should always do your own due diligence in the numbers and analyse these products before you ever determine to go sell them. Never take anything at face value, what we say on this call, in terms of the product that should be sold until you have done your full analysis of the product all the way through to manufacturing, okay? Because that will really determine whether or not this product should be sold and can be sold for good profitability that is not saturated, but as good competition in the marketplace. That’s my whole caveat, I should just get Nick to cut that all out and we should do that all over again.

So what we’re gonna care about is how much does it cost us to acquire this product that’s cost of cost of goods, we do default again to 35% or lower. That’s our standard for the tool. It’s our standard for our sales practices, other tools may look at this differently, they may pull data differently. You may be looking at another tool right now in going in and analysing this product and saying, “Well, this product says it sells 20,000 a month and your says 500. Why is that different?” Well, I’ll get to that.

It’s different because of the way we sell. it’s different because of the metrics we look at. It’s different because this is how we build brands that grow organically and sustainable with least 60 to 60 65% or so profit, you know. Sorry… Year over year growth with good 40% profit margins on the bottom line, which we’ve been doing for a long time, guys, since 2012. So whatever other metrics these guys are telling you, we’re going to just blow that out of the water. We’re going to go away from it.

What we care about is what the node is and what BSR this product is currently ranking in the node. And then we want to look at its competitors at a market value. Okay, well we’re going to do is pull to the macro view, and consider all bicycle clothing and jerseys that might have to do with sporting out and goods, outdoors goods. Okay? And then we’re going to consider whether or not that market would sustain price points overarching for any product at the micro level that is within it for cost of goods, sales, and gross profit per unit.

Now, I know I’m talking fast because this is fun, and you might want to slow me down your cancel the recording now. When you watch this, you certainly speed it up, but I’ll probably sound like a chipmunk. So if you’re missing something here tonight, ask questions. Tune in if you’re not and you’re watching this on the video, then you gotta show up live. So we’re going to go backwards here for a second. It looks like somebody’s saying electric bicycle, electric bicycle.

All right, that is very interesting. So if you look down here we can see that this is 84, 272 and sports and outdoors in the top 100 it’s way down there it is 82 in men’s cycles, cycling jerseys which is very interesting number 82. Okay? So we also know that in the jerseys node… okay, so let’s go back real quick education for those of you who are not paying attention to that or don’t even know what it is I was just talking about. Let’s go to the whiteboard for a second. All right? We are looking at departments in Amazon.

Okay, so departments are going to be that really top broad category within all of Amazon. It could be something like electronics, kitchens, outdoor sporting goods toys, okay, that’s very department level. Under there we’re going to have categories, alright. So categories under that could be say, in bicycles you may be, excuse me, an outdoor gear, the department you’re looking at now bicycles you may looking at camping supplies. You’re looking at, you know, the categories within the department of outdoor gears, which could span quite a bit all the way to hunting and things like that, right?

So we will always drop one level lower what we call into the nodes within Amazon, otherwise known as a niche on the marketing side of the house. And really, this is where we play. When you get above this line right here, you’re going to hit about 90% of all the other coaching and strategies out in the market on YouTube and other programs, other places that are being taught online. A lot of vaporware out there for people who are selling crap don’t actually sell, they’re selling in here. And they’re the ones telling you, “Hey, look at these, you know, sub 10,000 BSR products,” And then that’s B, S and R. I do not have a pin I’m doing this with my mouse and that is a really bad. Let’s erase that, look at that. Nice job. All right, let’s go into the draw. Okay, try this again. 10 KESR all right we’re getting it done now. Okay?

So they’re going to tell you this and then they’re going to ask you to look for things that like, okay, make sure that it does 50 or 100,000 a month or so. All right? Now, what they won’t tell you is that at that level of department and category, that 50 to 100,000 means that most of those companies at that level are spending over $50,000 to make 100. They’re spending between 40 in a 35 to 40 to make 50. Okay? And that’s before taxes, cost marketing and other things. They’re moving a lot of volume of products with low profitability. Alright, those are the top categories where they’re selling like toothpaste and other stuff like that, right? They look really good. They’re not even the top 100 they could be within the top 1000, 5000 BSR.

But when they’re up at the department in category level, you are moving volume but you are not moving profitability where people end up making money on Amazon is below the line. Okay? This is where you actually find the 1% of the sellers who are making not only profitability, but we’re not dealing with all the other crap above here. And we don’t have to move as much inventory to make more profitability than everybody riding up at this category level. Okay?

So it’s important you, guys, kind of understand that as we break this down tonight, and break it down every time we get going. Because I got want to make sure you understand that when you’re reading these numbers inside the tool, you shouldn’t be comparing them to the other tools out there when you understand the way we analyse the data and break down the profitability. Otherwise, you will do what happens to most Amazon sellers that fail. You will get out there you’ll see a product it’s 20 bucks, you’re thinking, “Hey, it makes $10 in profit.”

Before you make advertising sales, before you compete in the market, before you go out and do anything, you’ve been sucked up at the top level of estimated revenue and stuff and then you’re crying on somebody’s shoulder about how Amazon sucks. It doesn’t make you any money. “I can’t, I can’t build a business.” And you can’t and you end up shutting it down. That’s what happens to a lot, a lot of Amazon sellers, guys. So let’s just go back up here we’re going to do bicycles. Let’s just start typing in bicycle cycling jersey. And let’s just kind of get above this particular search. And then we’ll come back and I saw the electric bike we can chat about that one.

Anybody else got any ideas, on products list them now, let’s talk about them. So let’s just look over we got 4000 results bicycle cycling jersey, we can see that it’s in outdoor recreation as a department. We do see categories of cycling men’s and women’s cycling and clothing. So let’s break it down just a little farther, so we’re gonna go into men’s, so under men’s we got things like jerseys, jackets, caps and gloves, underwear and vests. So just out of curiosity, let’s just keep diving into jerseys. Alright, so when we reach the end right here, we’re down to the node level. So we’re at the jersey level, which is kind of where we originally found that one a minute ago, when we were looking just literally by the random product, okay, that I had on my homepage.

We are now actually looking at 1000 results under bicycling jersey for jerseys. Okay, so that was where this one was setting earlier. So as we always do, we do a quick analysis, we see that there’s a company called the Ultimate Cycling Experience who’s buying brands space up here for their three products, looks like they’re focused on women, which is interesting because I chose men and jerseys. So that would be actually an example of somebody who is incorrectly advertising and costing themselves money and probably not making sales. But down here we got sponsored, sponsored and sponsored. Okay. All right, so I got some questions. I’ll try to address them. “Sorry, I cut my thumbs making sure I don’t miss much. How much you remember…” Okay, so I got a couple questions. I will address those in just a minute. I got you.

All right. So sponsored, sponsored and sponsored as we’re looking across here. We can see you know, these guys are buying it up right here, but they are paying for it because they are moving some units, not much. This guy’s not moving too much yet. This guy’s not moving too much yet these guys are moving. He’s organic right now. It’s got a little bit of profitability. But you should notice the tool is telling us right now, these do not have a lot of profitability. But one thing you should notice, guys, this top sponsored product with only one review with $31.20, why do you think this guy is setting right here, but not here and not here?

Anybody got any ideas? We’ve talked about this a little bit? Some you should have the answers to this question and then I’ll get to your questions in just a minute. Why do you think that Spandex cycling jerseys is beating, (…) and Spaddy and (…) and I don’t even know these names are rusick so spotty. What is that, BERG Racier? I mean, these are no brands, right?  That’s one of the first things we should notice. That’s brands I don’t recognize. Very interesting. Maybe you, guys, recognize it because you’re cycling enthusiast. And maybe you’re like, “Oh, dude, that’s the semantic brand man. Everybody knows about that.” I don’t. He’s paying for it. Yeah, he is paying for it, but you’ll notice that he’s got the most profit, right? Right here. He’s got $15.30 in profit.

This guy’s got 19. But he’s not buying ads at the moment on this page for the keyword “bicycle cycling jersey”. Who else has got some, we got some sponsored ads down here. This guy’s got $33 in profit on a $68 Jersey. He’s definitely getting some wins there. And this guy’s $18. So we got a couple of products throwing some good profitability and you can see those ones with a higher profitability are sitting closer to the top. This guy’s ranking only organic.

But look, man, he is paying for that spot. But there’s a reason why he’s there too and there’s a reason why he’s up there with one sale, making more sales than this guy. He’s got more profitability. It really comes down to that, guys. That’s why some of these other metrics don’t matter. I really want you to see this. He’s not only paying for this spot, but he’s making money.

Okay. So once we get into the data, that data will help us determine whether we are really looking at competition or whether we are still seeing some saturation. So what we’re going to do is we’re going to come in and immediately we’re going to notice there’s a lot of red, okay, there was some green, there’s a lot of red. Red having to do with rank, but really getting into the gross profit aspect of it over here. We’re not going to care too much about the gross revenues, guys, because here’s the thing. Everybody wants a one hit product wonder, and that’s why you focus on the estimated revenue. You think if I launch a product in it doesn’t make enough for me to quit my job every month and that product is a failure and that is the wrong way to be thinking about this 100% the wrong way.

What you need to be thinking about is every product that can make me 1000, 2000, 3000, $4,000 a month is just one product closer to my goal. I get another product and another product and another product doing that. By the time I reach about five products, that are all making me 2, 3, $4000 dollars a month that are profitable. If only one of those products goes down, my whole business doesn’t go down neither does my life either does my risk for doing this business, right? It is continuity, it is growth.

So I want you guys to get away from the idea that I need to source a single one hit wonder product, it’s gonna change my life. That’s not how this works. Okay? That’s a false narrative you’ve been sold into and let’s really get away from that. Okay? So to train yourself, Robert, to look for non-low priced items, is to not consider the price of the item yet until you know the profitability of it. Right? So if the profitability is there, then you’ll find the retail price of always gonna be whatever the market will allow it to be. Right?

So don’t be focused on the retail price of the product. Let’s be focused on the profit of the product and then let’s determine how to drive the price variable of that brand. Right, Lexus, didn’t go in the market and compete with Acura and say, “Well, okay, what’s Acura charging?” “Well, if Acura is charging 20,000 then we should be charging 19,000 or if they’re charging 100,000 we should be charging 80,000.” What they said was we’re going to build a better process. If we’re going to drive the market in fact, it doesn’t matter if Acura is selling an $80,000 car, we’re going to sell it for 80,000 too or 85,000 and we’re going to tell everybody why we’re better. Right? So hopefully you guys understand what’s happening here.

So we don’t want to be in a race to the bottom we don’t want to choose products that are going to low bottom us out and we certainly want enough profitability to compete in a competent you know, competent and and competitive marketplace that is not saturated where we can come in and literally knock off people who’ve been sitting here with no marketing, they simply got there ahead of you. And you’re going to come in with better marketing a better brand, a better narrative, and then you’re going to beat the crap out of them and you’re going to do it again, and again, and again and again. So we are not going to be one hit product wonders, folks.

And I know a lot of you think that way. I know you don’t necessarily mean to do it that way but we got to break out of that mould. Okay, the idea that I just need one product and as long as I get that one product successful because I only have to source one time, which means I only have to pay for one time, which means that I’m not risking everything in my business, my life or whatever to make this happen. And again, we got to tear all that down. We got to tear all that down. That is a limiting mindset, let’s call it what it is, is a mindset based on scarcity. It’s not a mindset based on abundance.

So what I want you to get to the understanding is that you can get five products in the market or more, and that each of those products becomes a revenue stream for you. And every time you bring those products in each revenue stream becomes more and more abundant and less and less risky. Right? Because there’s when you do it the right way, there’s less likelihood that your Amazon account is going to be shut down, literally. So the fear of shutting down the business or pulling out too many products is actually a non is an unrecognised fear based on other things you’ve heard and narratives that are spinning around over here from people who are not doing it correctly.

So we’re just going to shut that out and we’re going to move over here. Fears about the market, fears about the situation with the market right now, fears about the way it’s going to happen should this whole checkmate thing go left. You know, it’s gonna reach a point where it goes down, but then it’s going to come back up. Right? It will. When people come back to work, things are going to be different, they are going to be different because people are being forced to be different. For the first time ever America is coming to a stop. And priorities and the values of America are going to change because that happens, it just is it’s a major shift. Just think about it right?

You are not going to do the same things you’ve been doing after all this is done. You’re not looking… You may not see it yet, but you’re not going to you’re not going to be doing the same things you were doing, you’re going to rethink certain things. People are going to be questioning why they did certain things in the future and because of that, they’re going to change their buying habits, and that’s really the point I’m trying to get to tonight. They’re gonna change their buying habits and you want to get ahead of that. You want to really think about what’s happening when people don’t do these things anymore. Okay?

When they’re forced to stop doing things they were doing before they’re gonna start reprioritizing things, right? They’re gonna start saying, well shoot, I actually kind of enjoy my time with family or actually enjoy not doing that anymore or crap, I don’t understand why I ever put up with this job so long that when I’ve been away from it long enough, I now see the point of not doing it anymore. Right? They’re going to be emboldened. And when that happens, I believe America is going to see a Renaissance period, a period of growth and absolute explosion into areas of family life outdoors, right? homeschooling things are going to change they just are I can’t see it coming any differently.

So we won’t to be thinking about those products. Now we you know, outdoors, cycling jerseys that may not play into this at all in this narrative tonight, because this was a random product that I chose. Now we can go look at the electric bike in a minute, but that’s going to be something that’s probably not something I recommend you sell because it is electronic. And because it’s electronic, it’s going to come with customer support issues and batteries, and other things you’re going to deal with and that’s not friendly to Amazon. None of its friendly Amazon, quite frankly now. There are components and accessories of electric bikes, and that could be a goldmine. We don’t know about that. That’s something we investigate accessories for electric bikes. Okay? That could be huge. So let’s think laterally.

So going in here, we’re going to filter we’re going to come down here and at the filter button, guys, and we’re going to come up here like we always do, and we’re going to say I want a minimum of $10. Minimum. All right, but I’m going to blow that up a little bit more., I want 15 I want at least 15. Okay, I really want to compete in this market. What does this actually tell me? Well, it tells me there’s some good profitability in some of these products, right? I mean, let’s look at what we’re seeing. We got 29 here, not bad. We got 29 they’re not bad. We got 29 there, we got a lot of 29, 69. We got a 33 here. Okay.

So there’s four products that have over $25 in profit. But you’ll also notice just by the reds, what in the reds going on here, folks? When the Reds happening. Anybody still with me in there? What in the red is going on over here? Not a lot of traffic. Not lot of volume. Isn’t it? They’re just ranking high. It’s it’s a, it’s not a lot of volume. It’s good profitability. But look, okay, so let’s say, you know, I was in this position 71,890 bucks, I’m making $400 on a product that I might be able to source for not very much. Let’s clear off those invitations here.

All right. And let’s look okay, so our cost of goods is around 2099. All right, we’re going to take in about $50.68, we got a $29 profit. So what if I could get this to rank a little bit better? What if I were to pay for some traffic? What if I were to get this down to 50,000 or 40,000? Is it possible? I think it is. I don’t think it is. I think it’s pretty possible. Right? And if it’s possible for me to do that, with that much more profit margin, where could I end up right? So let’s x out our filters, so we have profitability here. Let’s go and just resort this. We’ve got a lot of red and yellow overarching. So this is kind of a product market that just literally screams, not a very high volume product market. Good profitability on some of these products, but not really a lot of volume but we could still make some money. We could still pull in maybe seven or $400 a month from one of these products $500, $600. If the ranking for this product came down, it’s not a lot of money, you’re pulling in around 2000, 3000 a month estimated revenues but you’re pulling in around 600 here, 500 here, 700 here.

So let’s say this is one of my first parts I’m in the market, I know I can come in and attach this, I can attack it. You know, we don’t particularly like clothing, per se, because it’s kind of a competitive and as you can see, not always a very good market to move into. There’s not a lot of green here. But let’s say for the argument’s sake, hypothetically, if you could move this in here, and you had more profitability, than say this guy right here at 12, 641, who has a $10 profitability, but let’s say we were competing up here at the 29 profitability. He’s taking 739 home every month on that $2,000 for a $29 product. What if I came in and I competed with him on a small scale, maybe 100 units? Let’s just say a small scale. I’m just testing this out, right. It’s not impossible that I could kind of own a good little chunk of this market and make 700 to $1500 a month. Every month on this product take home in my pocket without a lot of competition, and hardly any difficulty getting to the top end of the search results. Right up here.

It’s a little, maybe a little gym. I don’t know, you need to do some diligence because cost of goods is really what it gets down to the after that. You can’t determine profitability without cost of goods. We don’t know what that is yet. But look, we’re not shooting for the moon here just yet, folks, like we’re not looking at the 10 or hundred thousand dollar products. Okay? What we’re looking at is could you find a product that you could brand private label and put in the market and make 1000 or $2,000 a month on? And the answer is, yeah, you can. And every time you do that, you make yourself another thousand or $2,000 a month revenue stream.

By the time you get to five products, how much would you be making every month? Anybody? Let’s do the math. What would it look like? It looks like money and it looks like money every month that’s not high risk. It doesn’t take a lot of money to get these products in the market. And if I do happen to take one of these products down for whatever reason, supply chain, Amazon doesn’t like it, I run into troubles with something and it forces the product out of the market. It has a lifecycle in a bell curve, which sometimes happens. And let’s say that one of those products goes down, is my entire business model offline? No, no. Do I have to file bankruptcy? No. Did I just lose all my inventory and everything I was doing in the company? No. Right? You’ve lowered your risk. Okay.

Somebody’s asking, oh James. Hey, James! “Why did you pick the $10 87 unit and not the one with higher profit products?” Oh, this is the target. This one? This was the target. Right? I didn’t pick this one targeted. Right. He’s at 12,000. He’s got $10. He’s making $700. If I came in with a product that’s got $29 in profit, how do you think I could get to here if I was currently here? That’s why I didn’t choose this product, per se. I chose to see, could I compete with this product that’s in the green at 12,000 and make money own profitability. I could have just as easily chose this one, which is below nine bucks definitely could beat that guy. This one is $6, I could beat him. This guy’s got $5 in product, I could beat him. You see where we’re going here. That makes sense, James? So again, I didn’t choose this product per se, I chose the next competitor, the one that I would want to kick butt.

The one I knew that I could come in and get a product that I could source and pull in profitability like this into the equation or even like this or this and be able to dominate those guys. That’s what I’m more interested in. Why? Because there’s no reason that I couldn’t make this product my product at the top end right here with sponsored brand at a higher price point than the rest of these guys and completely own this market. Remember, for every person I purchase through sponsor brands or headline ads when I have enough profit to not worry about my acls, I’m going to get another sale for every person I buy. So it may cost me 15 of my $30 in profit to acquire that first customer, but I’m going to get another person for the full $30 in profit, I’m going to get two sales 99% of the time, okay?

Sometimes when it’s really good, and the products well and the brand is growing really good, you can get two or three sales for every one you purchase. And that’s just free money, free money sales, organic sales. And you can get rankings, right? Because as you rank through those keywords, and the latent semantic engine is picking up bicycle jersey and jersey bicycling and other cycle jerseys and other semantic keywords that are basically being rotated around this A9 engine. They’re going to be ranking for other keywords to mine those keywords back you go after them with the sponsored brands and you target them too, okay? So it is not always the unit with the most profit that you should target.

So let’s make sure we understand what you’re saying by target James so I don’t confuse your language or the language that I’m using, so we don’t get semantically tripped up on each other. Okay? This product was not product I would particularly sell exactly in terms of target. What I was doing was looking at who is the nearest product opportunity that I could become by getting another product, a better product a different product to beat this guy in the market with. He’s only got a 4.4 ranking some of these have five ranking right This has got a 4.4, this is a 4.5 down here, there’s some better products than the one that’s selling right here. What I was looking at was just this guy’s ranking based on the other metrics that are over here.

That’s what I call a “qualified” and you can see most of these people are all single sellers,these are not being arbitrage, these are not being wholesale. These are mostly private labels. And private labels, no one particularly on this call has said they even know about I don’t know about them. I’ve never heard of any of these brands. These may be international or you know, other types of brands I’m not familiar with because I’m not in the cycling sports jerseys place so that could be one of the reasons.

But I was looking for my targets like If I can get more profitability than this guy down here at 931, I’m gonna crush him. That’s what I was looking at targets, right? I wasn’t looking at targets in terms of I’m going to sell this product, I was looking at targets of, if I sell a product in this marketplace, and I make a better product branded better with better profitability, who am I going after? Who am I going to crush? Who am I gonna own and make money in this market with. Right?

Now I’m not gonna make a ton of money, and I could probably get three or four of these in the market and maybe make three or $4,000 a month off of it. It’s a little bit more work for the volume that you’re in here. So I probably wouldn’t choose or recommend selling this particular product because it is a bit lower. There’s not a ton of competition, you know, it’s going to take a little while to move that product. And I would be somewhat concern if I couldn’t get the volume going or dealing with certain volume and logistical issues. I wouldn’t want any storage fees and stuff. So just just as my brain just rolling through the thought process right now with you, right? So we just analyzed this product.

So let’s go over here. Let’s switch gears for a second. Somebody said electric bike. Let’s just look at what comes up – electric bike for adults, conversion kit, pump with gauge, horn, tire pump accessories, motor and for kids. So whoever asked that question earlier, I think it was Robert? Yup. Did you do any other diligence, Robert, besides electric bikes did you go down into like accessories and stuff earlier like just out of curiosity? Okay, so let’s look at this we got first coming up for adults, we got a conversion kit we got a pump with gauge a horn bike. I mean, acessory screams out to me, because the rest of this electronic stuff is going to be kind of difficult to overcome. And some of these, you know, like this and stuff are not electronic clearly.

So James says, “The low monthly income shows the lack of sales like a sore thumb.” Yeah, it does. It really does. But there’s still profitability there. Right? I mean, look, there was still $700 in profit here. There was still 200, there was profit here in these numbers and so at the end of the day, they is really more concerning to me than this number over here because I could take those numbers and maybe make them probably into 500, 1000 to $2,000 a month, but these guys are not making any of that in this market right here, because I’d be able to suck up all the market. Right?  There’s a lot more players in that one, so let’s bounce off of that. But yeah, not a lot of volume, right?

Electric bike conversion kits. Okay, that’s pretty specific, electric bike conversion kit. Let’s just take a peek at this. Okay? All right, we got a lot of components. Definitely some electronics. Definitely some high incomes, higher revenue numbers. All right. Estimated revenue numbers. Volume numbers. Nope. First thing I see… Anybody notice something? What’s the first thing you, guys, notice when you see this scrolling screen here? I’m going kind of slow so it doesn’t lag on you. What do you guys see? Give me. Some reason? Yeah, price is one consideration. I’m not really concerned about that because if I’m looking for an electric bike conversion kit, then pricing isn’t going to be. Yeah, pricing isn’t going to be where I’m at. I’m looking at saturation.

Tyler says, “Right, too much of the same.”Some people are really they’re fixated on that last wheel. A lot of last wheels. I mean, initially, I’m like, wow, okay, there’s just a lot of the same thing going on here. So my gut tells me a lot of saturation at the moment just based on that, right? I see some differentiations. I mean, but I’m looking sort of at the bike, I’m still looking at sort of the wheel here. I’m seeing wheel components, and that’s kind of the way it works, right? I mean, a lot of these conversion kits are geared towards being completed on you know, the wheel, wheel, wheel and wheel right for an existing bike. And because of that, a lot of them are focused on just showing you pictures of wheels.

It’s interesting. Now I’m like I’m a little bit of extra imagery over here. You know, if I’m looking for a conversion kit, pricing isn’t going to be my only variable at this point I’m really looking for, “Hey, what’s the one that’s going to last the longest and do the best.” So let’s go and pull this out, I’m gonna keep playing around over here while this data pulls them pulling in some green which is cool. Let’s just keep looking down here for a second. I’m seeing you know, I’m seeing some bike, big bike kits over here. Sponsor it. Let’s go back to the top. I got the original electric motorbike shop Super73. Wow, that adperson should be fired. That is embarrassing. Sponsored, but thing… So somebody’s got their ads down. They got their profitability. Definitely look at those profitability numbers. I was up for 23 to 37, 182, some sexy numbers in there. I kinda like that, right? Move that the green.

Let’s go over here. We’re definitely going to be able to pull in $10 in profit. So let’s go see, let’s just out of curiosity, can we get above 100? Yup. Can we get above 1000? No, not one not applicable. Some data not pulling up there. 500, can we get about 500? No. How about 400? Yeah, we can get about 400. Okay, interesting. We got one particular product not pulling data. Foreign dollars in profit. Nice. Interesting. So we got one seller with $419 in profit 4.3. This one has a 4.9 rating. He’s way up there in the 1500 and 53,000 range. This guy is down here at the 28,000 range. I think he is selling the whole bike or is that the bike kit? Let’s pull that open. Is that the whole bike? Yeah, he’s on the whole bike. Interesting. It’s the whole bike ride. It’s not the conversion kit, am I mistaken though here? No, it is showing the whole thing, okay? I was looking at this wrong, that’s a big, that’s a big product. It’s a very big product for that price point.

There’s a lot of oversized product going on in here. But you know, once the profitability is there, it’s not always a huge concern. Again, we don’t need to move hundreds or thousands of units, that’s another success metric that is completely screwed up with sellers and I’m going to try to debunk and break that down from your brain, guys, just because it doesn’t sell 100, or 500, 1000, 10,000 units a month doesn’t mean it’s not as successful or profitable product. Right? Yeah, I wish I could. Only Amazon hold on to that metric.

James asked him about, “Don’t you wish you could see the return stats on these?” Well, part of the return stats look like this 3.2 stars, 3.8 stars, 3.2 stars, I can tell you that, you know, these particular guys might be failing at what they’re doing. You could go dig into those reviews and find out what’s happening there. But up here we got a 4.6 and a 4.9, so they’re doing they’re doing a little bit better, depending on how many reviews are actually are in there. We could break some of that down in your research process. But, you know there’s some profitability here, but I’m not seeing a lot of ranking profitability. We got this one but it’s a full bicycle, so that might not be a total interest to you.

But, you know, there is some money in here and you can move some units, you can move a little bit of units and you don’t have to move very many. I mean, you’re talking about 10 15, 20 units move and you could still be putting down to 2000, $4,000 a month. You know, you move 10, 20 30, 50 units and you’re pulling down 20,000 a month, 419… That’s a whole bike, so maybe something a little bit more than somebody brand new one wanna chew off in terms of something like this, but you know, you can see it’s doable, right? It’s not only doable, but there’s kind of one person owning this, and that bike space right down there at 20,000 a month, so it is possible. That’s really what the interesting part is.

So we’re still at that worth kind of at the micro and macro view here, we did see the saturation part, which is really where we’re looking at some really nasty numbers. And we’re going to look at something that makes it really hard to be, you know, a differentiator in competition. But as you can see here, these are so close together, I almost thought they were the same thing. They’re actually two different products. That’s kind of weird. But because this guy is literally, you know, owning the market for this on the sponsor. He literally got all the sponsor, this one only has one review 16 and 18 and people are really gobbling that up, right?

All right. So let’s play with some more. You guys see where we’re going to me? Yes, if you’re following along. If you’ve only seen this for the first time, we’re actually just right man. The hours go fast when we do this, this is fun. It goes really quick. It is 9″04 we’re closing down. So guys, I’m gonna take the last few chats but it moves really fast tonight. Sorry, these kind of calls go fast when we’re having fun. Get your questions in real quick. Let’s ask a couple more to go nuts, a couple more questions. If you’ve got any or any other statements. We’re going to play with this real quick. Did I get that right? Tyler, you were asking about nitrile gloves? Did I say that correctly? James, I’m not sure I should read that comment out loud. I’m not sure I should read that out loud. All right, so let’s look at this market real quick.

Boy, first thing I tell you there’s not really there’s holy…. There’s not a lot of anything here. Frankly, these are really low. I’m wearing medical gloves. Yeah, these are going to sell right now, but boy, you’re gonna be they’re gonna be hard pressed to get a hold of it and it’s going to be very temporary. Like that’s opportunistic in some ways. Like let me just call it what it is, I’m going to call it out, right? Selling anything that specifically meets the right now that you are not prepared to be a part of V. Don’t be mistaken and maybe opportunistic, and you can make some money right now but it is not necessarily a business model of sustainability and longevity, because we will pass this through. We will pass it through it. We absolutely will.

There are markets and segments of what’s occurring with the big checkmate situation in our world right now. This is going to force things to go farther through in in changing and dynamics in our business and products and getting into position right now. Okay. I believe it was Warren Buffett that said, what did he say? Said something about when the when the water goes out, it shows you who are actually naked? Is that how… Is that the right phrase? I believe that’s what he said which is basically, “When the tide goes out, it will reveal those who are naked.” So don’t put yourself and don’t expose yourself, right?

Let’s let’s look at products in the market that we can support not just now, but in longevity. We do like trends, you know, they’re cool, but they can fade out really fast if they don’t have a longevity behind them or a purpose driven aspect behind them. Okay, that also comes into the fact that I don’t really like selling in seasonal products, either. Seasonal products, you know, up and down, up and down. People say, “Oh, just just get more seasonal products and vary your seasons and you’ll have more continuity through the entire year.” Sort of true, okay,? I would want to go one level deeper than that and push you to look for products that are kind of more evergreen the products that sell all year round all the time.

There’s always some sort of need and the purpose driven behind that brand and the aspect of that brand itself is what’s going to power you through the whole year with your sales model. Okay? You may have periods of up and down, you’re going to see prime on the summer you’re going to see, you know, up to sales and upticks during the holiday season but you’re going to see a kind of an overarching sales all year long. Find five of those products. It just starts with one. Okay? Just one product that can make you 2, 3, 4 or 5000 a month is not necessarily one product that you want to quit your job on. Don’t do that mistake, I’ve seen other people.

Keep your job going until you get to three and four and five products going into your brands, okay? Then quit your job because at that point you got history. You got 90 days at least going for you in the market. You’ve got product profitability coming in, you’ve overcoming some of your issues, your brand and affinity are growing. Alright? so when we teach ASIN360 is 90 days, you need 90 days, you get six weeks to understand what’s going on. You get 90 days to understand the whole market, your brand and the growth and affinity of that brand as you put products and samples into it, and you define and you analyse and you put it in the system correctly and then you reoptimise and you get your marketing above your competitors.

You out price, you maneuver, you find your best and most profitable keywords, okay? And you make sure that you grow those ,because the next 90 days, all right 180 days from the time those products start selling in the market is when your brand and affinity in the system really kicks off. Alright? When it starts to show up in the search, it’s when it shows up for people, people can repeatedly buy your product, okay? Within that time frame, they’re gonna tell other people about it so when brand and affinity really take off.

Find those products, we found some inklings of them tonight, we found some markets today were those products exist, we may not have found those products today. But we found markets in which those products exist.Within that 90 days, you know, an entire quarters worth of business, you know a 90-day cash flow plan, you know exactly how to position daily, weekly and monthly your activities, product samples, sourcing, logistics, optimization of your product in the market for pricing and marketing. Within that 90 days, you have set yourself up on a path of success. In the next 90 days, you will see the growth, you will see the growth of organic, you’ll see the output of that. You’ll see the optimization of your brand, the affinity of your brand growing up, and then in the next 90 days after that, that’s when everybody explodes, who stays the distance and finds those products.

That’s where all my case studies have come from. Okay? All my people have been successful, who pushed through that made it out the back door and continue to grow those brands organically. The ones that saw between six and 12 months their brands grew vertically, it was explosive growth. Okay, I mean buying from buying pallets of products and hundreds to buying 40 foot containers of product. And I know that’s where you all want to go. But you can’t get there in the next 30 days, you’re not going to get there in 60 days, you’re going to get the foundation in place in 90 days.

And then for the every 90 days after that, you’re going to see growth, and you’re going to see longevity and sustainability but please don’t chase trends. Don’t get in the now don’t make desperate short term decisions. It is the time right now to be positioning yourself for what is about to change dramatically in the face of our world, not just our country. Okay? Because this is a worldwide situation we’re dealing with. And so I want you, guys, to be very, very cautious about what you dive into right now what you put your money into what you put your hard-earned savings into and where you position yourself.

I’m doing a free training for those of you who are aware of this, you may be around it. If you haven’t come and done one of my free five day trainings. I’m doing one starting on Monday, Eastern Central Time. I put it into the academy. You probably saw my emails, if anything I’m saying today makes sense, join that, okay? There’s gonna be a $5,000 lifetime offer for joining ASIN360 at the end of that five days, but I promise, I’m going to show you a lot of stuff every day for five days on how we build eight figure brands on Amazon. I will teach you a lot, I will answer questions, we’ll go live again, we’re going to go even deeper.

And in more specific structure, Reed is going to train on some videos that we teach, we’re going to show you how we do it. If you’ve already participated in one, you kind of know the end result. It’s not an obligation to join. But if this is your time, this is your place. If you want to make that change, you want to make that pivot, you don’t know where to go, how to go, you want to go faster, easier and cheaper. You, guys, want to get into that free training and then if it makes sense for both of us to work together in our business, and get you into a position to grow, then you want to join ASIN360. And in six weeks, we’re going to teach you how we build eight figure brands, how we’ve been doing it since 2012.

Well this is serious, because I don’t want you to build the wrong business. We sell these companies, and when the people come to ASIN360, we are helping them build companies. I’m giving you supply chain logistics, opportunities for sourcing, we’re overcoming… Just stuff going on the group right now is absolutely fantastic. These guys are going to crush it, because they have everything they need and everything they’ve ever missed every concept every, “How do I fill in my… How do I fill out the agent registry form for my LLC? How do I get my bank account international? I’m International. How do I sell in the US? How do I structure this correctly?” We’re going through, “how to structure that” so you don’t get taxed unfairly from being outside the country.

They are literally building these companies in this training right now and you can be a part of that, because we’re going to sell those companies, we’re going to be worth something. That’s why we only take 30 people in each intake, because we want to make sure that every person is set up correctly. So come to the five-day free training. If it makes sense join the programme, but you’re going to get a lot more in that five days. We’re going to have a lot of time and I promise you it’ll be worth a lot. If you enjoy these trainings and you enjoy tonight then you’re gonna love what we will start doing Monday the 23rd at 4pm Eastern if you’re watching this on the recording, you have until then if it’s already past Monday and you’re watching this recording, maybe check out another intake, you’re going to do one probably every month now, because I’m tapering that down and I’m only looking for those 15 to 30 people. I just want to make sure that I’m working with quality businesses. That’s one of the things we’re changing. That’s one of the things we’re staying focused on. We literally have the pipeline, the software, technology, people and processes. What we’re missing is you.

So if you think that might be something you want to do, if you want to jump the gun and get there now go to ASIN360.com, book an appointment, let’s talk about your business. Let’s see if you qualify. I don’t take everybody. I booted somebody out the other day, because he had the money. He’s a wrong person, wrong person. And that’s okay, not his time, his place. We weren’t going to fit. I was not going to be able to help him neither was Reed to building the right business. He was not in the right frame of mind, okay. And if it can’t teach and coach and mentor you to get success, then this fails everybody. I want to sell your company, that’s basically what it comes down to. Okay? And I can’t get you going in the wrong direction and I gotta get you going the right way.

So guys, check that out. It’s been fun. We’re like 15 minutes past our time but this is always great. Thank you for joining me tonight. If this is your first time and you enjoyed and you got anything out of this guys, and you had some fun tonight, and you enjoyed this and you learn something that you can apply, please go apply it, please go do it. I really, really appreciate if you do that. I really want to make sure that you, guys, go out there, tackle this and get your building your businesses in the right direction.

Make sure that you have some fun, make some money and of course if you guys are working from home, please wear pants at least. Joking time. If you have time with your kids, and have time to be around your family members enjoy that too. Would you please? Don’t look at this also negatively, take the opportunity. Okay? Take the opportunity to have some fun.

Next presentation… well, technically wasn’t a presentation. I’m sorry if it came across that way. This was training. This was time to ask questions. This was knowledge  I was hoping this wasn’t a presentation. I did make a little call-to-action at the end it is recorded. Absolutely. And it is going to go into the members area under the academy. It’ll probably be released, it’ll be released automatically tomorrow once it goes into the system. I might be able to get it up tonight. But guys, it usually takes me a couple hours to put this all together and get it out the door and Nick has to do some editing and stuff anyways. So it usually takes till tomorrow for those to come out and they will be in the academy. If you’re a pro member, which the only reason why you’re here tonight is because you’re a pro member, then they will be in your academy. So pay attention to that.

These are Thursday night lives for those of you may just joined a little bit late. Where we talk we talk strategy, we talk business, we talk tactics, we talk business, we talk tactics, we talk business of tactics. And we have some fun, we learned some things together. We’ll do it again last Thursday night, every Thursday night. We’re going to be on until I get somebody in this group. cranking through some money. All right, guys, it’s been fun. It’s been real. Talk to you later. Have a great night. Stay safe. Watch out for the checkmate. Hold your family tight. And I’ll see you all again next week. Take care.

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